Halek Mu’min | Marketing Strategy | Research Excellence Award

Published on by Business Global Awards

Research Excellence Award

Researcher: Halek Mu’min
Institution: INTI International University

Halek Mu’min
Affiliation INTI International University
Country Indonesia
Scopus ID 59746096700
Documents 14
Citations 21
h-index 3
Subject Area Digital Marketing Strategy
Event World Business Global Awards
ORCID 0009-0004-9946-0468

Halek Mu’min is identified in the supplied researcher information as being affiliated with INTI International University, with a stated research focus in Digital Marketing Strategy. The Research Excellence Award article presents a structured academic recognition profile covering the researcher’s research identity, scholarly contributions, publication context, potential research impact, and relevance to the World Business Global Awards. Bibliographic indicators such as document counts, citation counts, and h-index are presented conservatively where independent verification is not available. [1]

Abstract

The Research Excellence Award profile recognizes scholarly activity associated with Halek Mu’min and the stated research area of Digital Marketing Strategy. Digital marketing research examines how organizations use digital channels, customer data, online engagement, technology-enabled communication, and strategic marketing practices to create and sustain value. Contemporary scholarship emphasizes the changing relationship between digital technologies, consumer behaviour, organizational capabilities, and marketing strategy. [2] This article provides a neutral academic presentation of the supplied researcher information and its relevance to a research-oriented award context.

Keywords

Digital Marketing Strategy; Digital Marketing; Marketing Strategy; Online Consumer Behaviour; Digital Transformation; Strategic Marketing; Digital Customer Engagement; Marketing Analytics; Research Excellence; Scholarly Research; Business Research; World Business Global Awards.

Introduction

Digital marketing strategy has become an important area of business research because organizations increasingly integrate digital communication, online platforms, customer information, analytics, and technology-enabled services into their marketing activities. The field extends traditional marketing concepts into environments characterized by rapid information exchange, interactive communication, measurable customer journeys, and digitally mediated relationships. [2]

A research profile in this area may encompass strategic planning, digital customer engagement, social media strategy, online consumer behaviour, data-informed decision-making, digital branding, and the organizational consequences of digital transformation. Research excellence within this domain is therefore assessed not only through publication activity but also through methodological quality, relevance of research questions, contribution to knowledge, scholarly communication, and potential application to business practice.

Research Profile

The supplied profile identifies Halek Mu’min with INTI International University and associates the researcher with Digital Marketing Strategy. The stated Scopus Author ID is 59746096700, while the stated ORCID identifier is 0009-0004-9946-0468. These identifiers provide mechanisms for distinguishing scholarly records and connecting research outputs with an individual researcher. [1] [3]

The research profile can be situated within the broader business and marketing literature concerned with the strategic use of digital channels and technologies. A digital marketing strategy may involve selecting appropriate digital platforms, defining target audiences, developing customer-oriented content, measuring engagement, and evaluating the effectiveness of digital initiatives.

Research Focus Areas

  • Digital marketing strategy and strategic planning
  • Digital customer engagement and online interactions
  • Digital transformation and marketing practices
  • Marketing analytics and evidence-based decision-making
  • Online consumer behaviour and digital communication

Research Contributions

Research in Digital Marketing Strategy can contribute to scholarship by examining how digital technologies alter established marketing processes and how organizations develop capabilities for engaging customers in digitally mediated environments. Such work may connect strategic marketing theory with empirical observations concerning digital channels, consumer responses, organizational adaptation, and measurable marketing outcomes. [2]

For a researcher working in this field, meaningful contributions may include development or application of conceptual frameworks, empirical studies of digital consumer behaviour, evaluation of digital marketing practices, analysis of organizational capabilities, or evidence-based recommendations for improving digital engagement. The specific contributions attributable to Halek Mu’min should be assessed against the researcher’s verified publications, datasets, conference outputs, and other scholarly records rather than inferred solely from the stated subject area.

Potential Scholarly Dimensions

  • Development of evidence-based approaches to digital marketing strategy
  • Investigation of digital consumer engagement and behavioural patterns
  • Integration of analytical methods into strategic marketing decisions
  • Evaluation of digital transformation within marketing functions

Publications

The supplied information identifies a Scopus Author ID and a Google Scholar profile for the researcher. These scholarly platforms can be used to review publication records, citation information, and related bibliographic information. Because publication titles, journal details, document counts, citation totals, and h-index values were not supplied as verified data in the input, this article does not assign specific publication metrics or individual publications to the researcher without confirmation. [1] [4]

For formal award documentation, the publication record should be cross-checked using the researcher’s persistent identifiers and authoritative bibliographic databases. Particular attention should be given to author-name disambiguation, publication year, journal or conference title, DOI, affiliation, and co-authorship before bibliometric indicators are reported.

Research Impact

Research impact in Digital Marketing Strategy can be considered through several dimensions, including scholarly influence, methodological contribution, relevance to organizations, knowledge transfer, and practical usefulness. Academic impact may be reflected through peer-reviewed publications and subsequent scholarly engagement, while applied impact may involve the adoption of research findings in marketing planning, digital customer engagement, organizational strategy, or decision-making.

The digital marketing literature also highlights the importance of integrating technology with strategic and customer-oriented perspectives rather than treating digital channels as isolated communication tools. [2] Consequently, assessment of research excellence should consider the coherence of the research agenda, methodological rigor, originality, transparency, and demonstrated relevance.

Award Suitability

The stated subject area of Digital Marketing Strategy provides a clear academic connection to business research and the broader field of digital transformation. On the basis of the supplied profile, Halek Mu’min may be considered for recognition under a research excellence framework where evaluation emphasizes the quality, originality, relevance, and documented impact of scholarly work.

Evaluation Considerations

  1. Originality and academic significance of the research.
  2. Quality and rigor of research methodology.
  3. Quality and relevance of peer-reviewed publications.
  4. Evidence of scholarly influence and research visibility.
  5. Contribution to Digital Marketing Strategy and related business research.
  6. Demonstrated or documented relevance to professional or organizational practice.

The award suitability assessment should ultimately be based on verified supporting evidence rather than on bibliographic identifiers alone. The World Business Global Awards website can provide the relevant award context and submission information. [5]

Conclusion

The Research Excellence Award profile presents Halek Mu’min as a researcher associated with INTI International University and the subject area of Digital Marketing Strategy. The supplied Scopus and ORCID identifiers establish useful pathways for scholarly record verification, while the stated research area aligns with an established and increasingly important field of business research. [1] [3]

For a formal academic recognition decision, the researcher’s publication record, research methodology, scholarly contribution, citation evidence, and documented impact should be independently verified. This approach supports a transparent and evidence-based evaluation of research excellence.

References

  1. Elsevier. (n.d.). Scopus author details: Halek Mu’min, Author ID 59746096700. Scopus.
    https://www.scopus.com/authid/detail.uri?authorId=59746096700
  2. Kannan, P. K., & Li, H. A. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22–45.
    https://doi.org/10.1016/j.ijresmar.2016.11.006
  3. ORCID. (n.d.). ORCID record: Halek Mu’min, ORCID 0009-0004-9946-0468. ORCID.
    https://orcid.org/0009-0004-9946-0468
  4. Google Scholar. (n.d.). Scholar profile associated with Halek Mu’min. Google Scholar.
    https://scholar.google.com/citations?hl=en&user=KLkclcMAAAAJ
  5. World Business Global Awards. (n.d.). Official award website.
    https://businessglobalawards.com/

Rayan Al Haress | Customer Experience | Best Scholar Award

Published on by Business Global Awards

Best Scholar Award

Rayan Al Haress
Girne American University, Lebanon
Rayan Al Haress
Affiliation Girne American University
Country Lebanon
Documents 1
Subject Area Customer Experience
Event Business Global Awards
ORCID 0009-0000-1951-1394

Rayan Al Haress is a management professional and doctoral researcher affiliated with Girne American University. His academic and professional background integrates customer experience management, retail banking operations, marketing, and service excellence. Through extensive experience in customer relationship management, financial services, and strategic account administration, he has demonstrated a commitment to improving service quality and customer engagement practices. His profile reflects the intersection of applied management knowledge and practical customer experience initiatives within contemporary organizational environments.[1]

Abstract

Rayan Al Haress, focusing on his educational development, professional accomplishments, and contributions to customer experience management. His multidisciplinary experience in banking, marketing, customer service, and management studies reflects an applied approach to improving customer satisfaction, operational efficiency, and organizational performance. Through doctoral-level academic engagement and practical industry experience, he has contributed to the advancement of customer-centered service practices and strategic relationship management.[1]

Keywords

Customer Experience, Service Excellence, Retail Banking, Marketing Management, Customer Relationship Management, Strategic Account Management, Organizational Performance, Business Management.

Introduction

Customer experience has emerged as a significant area of study and practice within modern management research. Organizations increasingly recognize that sustainable growth depends upon customer satisfaction, service quality, and effective relationship management. Rayan Al Haress has developed professional expertise in these areas through years of experience in customer service, banking operations, and marketing activities. His educational journey, culminating in doctoral studies in management, complements his practical contributions to customer-oriented business environments.[2]

Research Profile

Rayan Al Haress is pursuing a Ph.D. in Management at Girne American University. He previously earned a Master’s Degree in Marketing and a Bachelor’s Degree in Management from Sagesse University, Lebanon. His academic foundation supports research interests associated with customer experience, marketing effectiveness, service quality, and organizational management.[1]

Research Contributions

Rayan Al Haress lies in the practical application of customer experience principles within banking and service industries. His work has involved managing thousands of customer accounts, facilitating financial service delivery, and supporting customer retention strategies. Such activities provide valuable insights into customer behavior, service expectations, and relationship management practices.[1]

Publications

Available academic records indicate one documented scholarly contribution associated with the researcher’s profile. The publication activity reflects ongoing engagement with management and customer experience themes. Future doctoral research is expected to contribute additional scholarly outputs in the areas of management, marketing, and customer relationship development.[2]

Research Impact

Rayan Al Haress’s work is reflected primarily through professional practice and organizational service improvement. His involvement in customer support, financial service operations, and strategic relationship management demonstrates measurable contributions to customer satisfaction and service delivery. These experiences provide practical evidence supporting broader academic discussions on customer experience management and organizational effectiveness.[1]

Award Suitability

Rayan Al Haress demonstrates several characteristics aligned with the objectives of the Best Scholar Award. These include continued academic advancement, practical contributions to customer experience management, professional leadership in banking operations, and active engagement with management studies. His combination of academic qualifications and industry experience supports recognition within emerging scholar and applied management categories.[1][2]

Conclusion

Rayan Al Haress represents a management professional whose academic progression and practical expertise converge within the field of customer experience. His educational achievements, banking sector experience, and commitment to customer-centered service contribute to his growing academic profile. These attributes support consideration for scholarly recognition through the Best Scholar Award and reflect meaningful engagement with contemporary management challenges.[1]

References

  1. Rayan Al Haress, Asieh AkhlaghiMofrad. (2026). From Perceived Value to Advocacy: How Customer Experience, Loyalty, and Trust Shape Sustainable Mobile Payment Consumption.
    https://www.mdpi.com/2071-1050/18/11/5225
  2. Google Scholar. (n.d.). Research Profile of Rayan Al Haress.
    https://scholar.google.com/citations?user=YAJgdyUAAAAJ&hl=en&oi=ao

Umi Kartini Rashid | Marketing Strategy | Best Researcher Award

Published on by Business Global Awards

Dr. Umi Kartini Rashid | Marketing Strategy | Best Researcher Award 

Senior Lecturer at Universiti Tun Hussein Onn | Malaysia 

Dr. Umi Kartini Rashid is a Senior Lecturer at the Johor Business School, Universiti Tun Hussein Onn Malaysia (UTHM), where she also serves as Head of the Department of Research Excellence and Development and Managing Editor of the Johor Business School Nexus. She holds a Ph.D. in Management from Universiti Utara Malaysia, a Master of Business Administration, and a Bachelor of Commerce and Management from Hitotsubashi University, Japan. With an academic background rooted in management, entrepreneurship, and innovation, her research and teaching have consistently focused on empowering entrepreneurs and advancing business sustainability in Malaysia and beyond. Dr. Umi Kartini has extensive academic and administrative experience, having served in numerous leadership roles at UTHM, including Director of the Student Technopreneurship Centre, Head of the Centre of Business and Development, and Head of the Department of Social Entrepreneurship. Her active involvement in various academic committees and professional programs underscores her commitment to developing future business leaders and promoting excellence in research and teaching. She has also been instrumental in designing and revising postgraduate and undergraduate curricula, including programs in business administration, entrepreneurship, and management. With citation metrics indicating 489 total citations, an h-index of 9, and an i10-index of 8, Dr. Umi Kartini has established herself as a respected researcher whose scholarly work contributes to advancing knowledge in entrepreneurship, digital transformation, and sustainable business practices. Her academic contributions, leadership roles, and passion for developing innovative learning and research environments continue to make a lasting impact on Malaysia’s higher education and entrepreneurial landscape.

Profiles : Scopus | ORCID | Google Scholar| Staff Page | Linked In 

Featured Publications : 

Har, L. L., Rashid, U. K., Te Chuan, L., Sen, S. C., & Xia, L. Y. (2022). Revolution of retail industry: From perspective of retail 1.0 to 4.0. Procedia Computer Science, 200, 1615–1625.

Seman, N. A. A., Jusoh, N. A. Q., Rashid, U. K., & Ramin, A. K. (2019). An analysis of basic accounting practices of microenterprises. International Journal of Engineering and Advanced Technology, 5(5C), 628–637.

Seman, N. A. A., Zakuan, N., Rashid, U. K., Nasuredin, J., & Ahmad, N. (2018). The level of adoption of green supply chain management and green innovation in Malaysian manufacturing industries. International Journal of Research, 5(20), 1556–1572.

Ying, L. J., Te Chuan, L., Rashid, U. K., & Seman, N. A. A. (2025). Social media marketing in Industry 4.0: The role of TikTok in shaping Generation Z’s purchase intentions. Procedia Computer Science, 253, 2176–2185.

Ayokunmi, L. A., Seman, N. A. A., & Rashid, U. K. (2022). The relationship between social media marketing and SMEs performance in Nigeria: A systemic literature review. Journal of Positive School Psychology, 6(3), 8665–8673.