Zhonghui Ding | Marketing Strategy | Best Researcher Award

Published on by Business Global

Dr. Zhonghui Ding | Marketing Strategy | Best Researcher Award  

Zhonghui Ding | Guangdong University of Technology | China 

Ding Zhonghui is a dedicated researcher and doctoral candidate in Management Science and Engineering at the Guangdong University of Technology under the supervision of Professor Du Chengming. She has developed a strong academic foundation through her studies in Mathematics and Applied Mathematics at Pingdingshan University and a master’s degree in Statistics from Guilin University of Technology. Her research primarily focuses on platform enterprise management, personalized pricing strategies, consumer behavior, and digital transformation within e-commerce and financial systems. Ding has authored and co-authored several academic papers published in both domestic and international journals. Her notable publications include Research on Personalized Pricing Strategies of Platform Enterprises Considering Consumer Fairness and Anonymous Choice in Finance and Economics Forum, Implications of Consumer Manipulation and Inequity Aversion on Transparency of Personalized Pricing in Electronic Commerce Research, and Dollar’s Influence on Crude Oil and Gold Based on MF-DPCCA Method in Discrete Dynamics in Nature and Society. She has also contributed to research on the interrelation between financial markets and online lending platforms and the effects of digital defense mechanisms in e-commerce channels. Her academic influence is reflected in her record of 4 published documents, 5 citations by 5 documents, and an h-index of 2, indicating her growing impact in the fields of management science and digital economics. Ding has actively presented her work at several prestigious academic conferences, including the Annual Conference of the Chinese Industrial Economics Society, the China POMS International Conference, and the Big Data Industry-Academia-Research Summit Forum, where she served as a main speaker in multiple sessions.

Profiles : Scopus | ORCID

Featured Publications : 

Ding, Z. (2025). Research on personalized pricing strategies of platform enterprises considering consumer fairness and anonymous choice. Finance and Economics Forum,  [CSSCI, Chinese Core Journal]

Ding, Z. (2025). Implications of consumer manipulation and inequity aversion on transparency of personalized pricing. Electronic Commerce Research, [SSCI, JCR Q4]

Ding, Z. (2021). Dollar’s influence on crude oil and gold based on MF-DPCCA method. Discrete Dynamics in Nature and Society, Article ID, [SSCI, JCR Q4]

Zhang, X., Li, Y., Wang, J., & Ding, Z. (2025). A bane or a boon? Impacts of IoT cyber-defense improvement in e-commerce channel. Operations Management Research, [SSCI, JCR Q4]

Liu, H., Chen, Y., & Ding, Z. (2024). The value of secondary markets when consumers are socially conscious. Operational Research,  [SSCI, JCR Q4]

Umi Kartini Rashid | Marketing Strategy | Best Researcher Award

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Dr. Umi Kartini Rashid | Marketing Strategy | Best Researcher Award 

Senior Lecturer at Universiti Tun Hussein Onn | Malaysia 

Dr. Umi Kartini Rashid is a Senior Lecturer at the Johor Business School, Universiti Tun Hussein Onn Malaysia (UTHM), where she also serves as Head of the Department of Research Excellence and Development and Managing Editor of the Johor Business School Nexus. She holds a Ph.D. in Management from Universiti Utara Malaysia, a Master of Business Administration, and a Bachelor of Commerce and Management from Hitotsubashi University, Japan. With an academic background rooted in management, entrepreneurship, and innovation, her research and teaching have consistently focused on empowering entrepreneurs and advancing business sustainability in Malaysia and beyond. Dr. Umi Kartini has extensive academic and administrative experience, having served in numerous leadership roles at UTHM, including Director of the Student Technopreneurship Centre, Head of the Centre of Business and Development, and Head of the Department of Social Entrepreneurship. Her active involvement in various academic committees and professional programs underscores her commitment to developing future business leaders and promoting excellence in research and teaching. She has also been instrumental in designing and revising postgraduate and undergraduate curricula, including programs in business administration, entrepreneurship, and management. With citation metrics indicating 489 total citations, an h-index of 9, and an i10-index of 8, Dr. Umi Kartini has established herself as a respected researcher whose scholarly work contributes to advancing knowledge in entrepreneurship, digital transformation, and sustainable business practices. Her academic contributions, leadership roles, and passion for developing innovative learning and research environments continue to make a lasting impact on Malaysia’s higher education and entrepreneurial landscape.

Profiles : Scopus | ORCID | Google Scholar| Staff Page | Linked In 

Featured Publications : 

Har, L. L., Rashid, U. K., Te Chuan, L., Sen, S. C., & Xia, L. Y. (2022). Revolution of retail industry: From perspective of retail 1.0 to 4.0. Procedia Computer Science, 200, 1615–1625.

Seman, N. A. A., Jusoh, N. A. Q., Rashid, U. K., & Ramin, A. K. (2019). An analysis of basic accounting practices of microenterprises. International Journal of Engineering and Advanced Technology, 5(5C), 628–637.

Seman, N. A. A., Zakuan, N., Rashid, U. K., Nasuredin, J., & Ahmad, N. (2018). The level of adoption of green supply chain management and green innovation in Malaysian manufacturing industries. International Journal of Research, 5(20), 1556–1572.

Ying, L. J., Te Chuan, L., Rashid, U. K., & Seman, N. A. A. (2025). Social media marketing in Industry 4.0: The role of TikTok in shaping Generation Z’s purchase intentions. Procedia Computer Science, 253, 2176–2185.

Ayokunmi, L. A., Seman, N. A. A., & Rashid, U. K. (2022). The relationship between social media marketing and SMEs performance in Nigeria: A systemic literature review. Journal of Positive School Psychology, 6(3), 8665–8673.