Umi Kartini Rashid | Marketing Strategy | Best Researcher Award

Published on by Business Global Awards

Dr. Umi Kartini Rashid | Marketing Strategy | Best Researcher Award 

Senior Lecturer at Universiti Tun Hussein Onn | Malaysia 

Dr. Umi Kartini Rashid is a Senior Lecturer at the Johor Business School, Universiti Tun Hussein Onn Malaysia (UTHM), where she also serves as Head of the Department of Research Excellence and Development and Managing Editor of the Johor Business School Nexus. She holds a Ph.D. in Management from Universiti Utara Malaysia, a Master of Business Administration, and a Bachelor of Commerce and Management from Hitotsubashi University, Japan. With an academic background rooted in management, entrepreneurship, and innovation, her research and teaching have consistently focused on empowering entrepreneurs and advancing business sustainability in Malaysia and beyond. Dr. Umi Kartini has extensive academic and administrative experience, having served in numerous leadership roles at UTHM, including Director of the Student Technopreneurship Centre, Head of the Centre of Business and Development, and Head of the Department of Social Entrepreneurship. Her active involvement in various academic committees and professional programs underscores her commitment to developing future business leaders and promoting excellence in research and teaching. She has also been instrumental in designing and revising postgraduate and undergraduate curricula, including programs in business administration, entrepreneurship, and management. With citation metrics indicating 489 total citations, an h-index of 9, and an i10-index of 8, Dr. Umi Kartini has established herself as a respected researcher whose scholarly work contributes to advancing knowledge in entrepreneurship, digital transformation, and sustainable business practices. Her academic contributions, leadership roles, and passion for developing innovative learning and research environments continue to make a lasting impact on Malaysia’s higher education and entrepreneurial landscape.

Profiles : Scopus | ORCID | Google Scholar| Staff Page | Linked In 

Featured Publications : 

Har, L. L., Rashid, U. K., Te Chuan, L., Sen, S. C., & Xia, L. Y. (2022). Revolution of retail industry: From perspective of retail 1.0 to 4.0. Procedia Computer Science, 200, 1615–1625.

Seman, N. A. A., Jusoh, N. A. Q., Rashid, U. K., & Ramin, A. K. (2019). An analysis of basic accounting practices of microenterprises. International Journal of Engineering and Advanced Technology, 5(5C), 628–637.

Seman, N. A. A., Zakuan, N., Rashid, U. K., Nasuredin, J., & Ahmad, N. (2018). The level of adoption of green supply chain management and green innovation in Malaysian manufacturing industries. International Journal of Research, 5(20), 1556–1572.

Ying, L. J., Te Chuan, L., Rashid, U. K., & Seman, N. A. A. (2025). Social media marketing in Industry 4.0: The role of TikTok in shaping Generation Z’s purchase intentions. Procedia Computer Science, 253, 2176–2185.

Ayokunmi, L. A., Seman, N. A. A., & Rashid, U. K. (2022). The relationship between social media marketing and SMEs performance in Nigeria: A systemic literature review. Journal of Positive School Psychology, 6(3), 8665–8673.

Nairei Hori | Marketing Strategies for Business Growth |Best Researcher Award

Published on by Business Global Awards

Assist Prof Dr Nairei Hori | Marketing Strategies for Business Growth |Best Researcher Award

Assist Prof Dr Nairei Hori,I-Shou University ,Taiwan

Dr. Nairei Hori is an Assistant Professor at I-Shou University, Taiwan, whose interdisciplinary expertise blends academic research with practical experience from the hospitality sector. With a strong background in Education and real-world insights from the service industry, Dr. Hori’s scholarship emphasizes workforce development, emotional labour, and consumer behavior in hospitality and business environments. Her academic contributions aim to bridge theoretical constructs with actionable strategies, particularly by integrating industry-based competencies into curriculum design. Passionate about innovating pedagogical approaches and supporting the development of work asset retention systems, she continuously contributes to shaping the nexus between academia and applied business practices. As a result, her work not only informs scholarly discourse but also offers practical tools for the hospitality and HR sectors globally.

👨‍🎓 Profile

Orcid

🎓 Education

Dr. Hori holds a Ph.D. in Education, which serves as the foundation for her pedagogical and research pursuits. This advanced academic training is complemented by extensive engagement in the hospitality industry, allowing her to contextualize educational theory within real-world service operations. Her education has centered around integrating applied learning methodologies such as experiential learning into formal academic environments, with a particular focus on aligning academic content with current industry needs. Her doctoral studies involved intensive research on workforce preparedness and the translation of emotional labour theory into hospitality and business education, ensuring her graduates are industry-ready and resilient in high-demand environments.

💼 Experience

Dr. Hori brings a dual lens of practice and academia to her teaching and research roles. As an Assistant Professor at I-Shou University, she lectures on topics spanning hospitality management, human resource strategies, and consumer psychology. Her professional journey includes valuable years in the service industry, where she developed a deep understanding of customer dynamics and employee engagement challenges. This frontline experience enables her to construct research models and teaching frameworks that resonate with real-world conditions. Beyond teaching, she has contributed to curriculum development and quality assurance in higher education programs, and she actively mentors students engaging in industry-based research projects.

🔬 Research Interests

Dr. Hori’s research interests are rooted in enhancing the operational and emotional efficiency of the hospitality industry through academic frameworks. Her focal themes include emotional labour, consumer behaviour, HRM in hospitality, and work asset retention. Her work often intersects with the psychology of service employees and the strategic use of human capital in tourism-related businesses. Additionally, she explores how online platforms, such as Online Travel Agencies (OTAs), shape both consumer decision-making and service delivery. Her research continues to advocate for evidence-based strategies that support a sustainable and empathetic workforce across the service sector.

🏆 Award Contributions

Dr. Hori’s contributions are both original and impactful. Her scholarly output demonstrates an enduring commitment to innovative thinking in hospitality education and management. She has played key roles in research design, field data collection, and industry consultation, with her studies often producing recommendations for improving employee satisfaction and consumer engagement. Notably, her recent work on OTA behavior and workforce retention has gained attention for its actionable insights. These efforts not only support academic advancements but also influence managerial practices in Asia’s growing tourism sector, earning her respect among peers and industry professionals.

📚 Publications

Emotional Labor and Digital Consumer Interfaces: A Study on OTA Dynamics,

Human Resource Practices in Online Tourism Services