Zhonghui Ding | Marketing Strategy | Best Researcher Award

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Dr. Zhonghui Ding | Marketing Strategy | Best Researcher Award  

Zhonghui Ding | Guangdong University of Technology | China 

Ding Zhonghui is a dedicated researcher and doctoral candidate in Management Science and Engineering at the Guangdong University of Technology under the supervision of Professor Du Chengming. She has developed a strong academic foundation through her studies in Mathematics and Applied Mathematics at Pingdingshan University and a master’s degree in Statistics from Guilin University of Technology. Her research primarily focuses on platform enterprise management, personalized pricing strategies, consumer behavior, and digital transformation within e-commerce and financial systems. Ding has authored and co-authored several academic papers published in both domestic and international journals. Her notable publications include Research on Personalized Pricing Strategies of Platform Enterprises Considering Consumer Fairness and Anonymous Choice in Finance and Economics Forum, Implications of Consumer Manipulation and Inequity Aversion on Transparency of Personalized Pricing in Electronic Commerce Research, and Dollar’s Influence on Crude Oil and Gold Based on MF-DPCCA Method in Discrete Dynamics in Nature and Society. She has also contributed to research on the interrelation between financial markets and online lending platforms and the effects of digital defense mechanisms in e-commerce channels. Her academic influence is reflected in her record of 4 published documents, 5 citations by 5 documents, and an h-index of 2, indicating her growing impact in the fields of management science and digital economics. Ding has actively presented her work at several prestigious academic conferences, including the Annual Conference of the Chinese Industrial Economics Society, the China POMS International Conference, and the Big Data Industry-Academia-Research Summit Forum, where she served as a main speaker in multiple sessions.

Profiles : Scopus | ORCID

Featured Publications : 

Ding, Z. (2025). Research on personalized pricing strategies of platform enterprises considering consumer fairness and anonymous choice. Finance and Economics Forum,  [CSSCI, Chinese Core Journal]

Ding, Z. (2025). Implications of consumer manipulation and inequity aversion on transparency of personalized pricing. Electronic Commerce Research, [SSCI, JCR Q4]

Ding, Z. (2021). Dollar’s influence on crude oil and gold based on MF-DPCCA method. Discrete Dynamics in Nature and Society, Article ID, [SSCI, JCR Q4]

Zhang, X., Li, Y., Wang, J., & Ding, Z. (2025). A bane or a boon? Impacts of IoT cyber-defense improvement in e-commerce channel. Operations Management Research, [SSCI, JCR Q4]

Liu, H., Chen, Y., & Ding, Z. (2024). The value of secondary markets when consumers are socially conscious. Operational Research,  [SSCI, JCR Q4]

Zulnaidi Yaacob | Entrepreneurship and Start-up Strategies | Academic Leadership in Business Strategy Award

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Assoc. Prof. Dr. Zulnaidi Yaacob – Entrepreneurship and Start-up Strategies – Academic Leadership in Business Strategy Award

Alignment with Award Category

Given his extensive research, leadership, and contributions to entrepreneurship and financial well-being, Dr. Zulnaidi Yaacob is highly deserving of recognition in categories such as Academic Excellence, Research Leadership, and Entrepreneurship Education. His interdisciplinary approach and global collaborations exemplify the qualities of an outstanding academic leader.

 

 Universiti Sains Malaysia | Malaysia

Profile

Scholar

orcid

🎓Early Academic Pursuits 

Education and Training

Assoc Prof Dr Zulnaidi Yaacob began his academic journey with a strong foundation in accounting. He obtained a Bachelor of Accounting (Hons) in 1999 from a prestigious Malaysian university. His passion for academia and research led him to pursue a Master in Accounting in 2003, further honing his expertise in the field. In 2008, he completed a PhD in Management Accounting from Universiti Utara Malaysia, marking the beginning of a distinguished academic career dedicated to advancing financial and management accounting knowledge.

💼Professional Endeavors 

Academic Positions

Dr. Zulnaidi Yaacob has built a remarkable career as an academic and researcher. Currently serving as the Dean of the School of Distance Education at Universiti Sains Malaysia (USM), he has played a pivotal role in shaping the institution’s academic policies and programs. His contributions extend beyond administrative duties, as he has actively engaged in various professional development courses, such as the Executive Certificate for Entrepreneurial Leaders (Swansea University, UK, 2017) and Professional Certificate in Blockchain Fundamentals (University of California, Berkeley, 2019). These certifications underscore his commitment to lifelong learning and adapting to the evolving landscape of accounting and entrepreneurship.

📚Contributions and Research Focus on Entrepreneurship and Start-up Strategies

Dr. Zulnaidi Yaacob’s research interests span multiple disciplines, including Management Accounting, Entrepreneurship, Financial Well-being, and Quality Management. His research has been instrumental in providing insights into financial decision-making, organizational performance, and sustainable entrepreneurship. His extensive publication record includes numerous journal articles addressing quality management practices, financial stability, and the impact of public policy on entrepreneurship. Notable publications include:

  • Developing Instrument for Measuring Organizational Performance (Jurnal Akuntabilitas, 2008)
  • The Link Between Quality Management and Balanced Scorecard Cause-and-Effect Linkage (Malaysian Management Journal, 2008)
  • Kesan Pengurusan Kualiti Terhadap Prestasi Perkhidmatan Pihak Berkuasa Tempatan (Jurnal Kemanusiaan, 2008)

🏆Accolades and Recognition 

Dr. Zulnaidi Yaacob has received numerous awards recognizing his contributions to academia and research. Some of the most notable accolades include: Excellent Educator Award (2010, Universiti Sains Malaysia), Best Paper Award (2010, IAM Conference, Taiwan), National Book Industry Fund, (2012, DBP and Ministry of Finance Malaysia), Outstanding Reviewer Award, (2013 & 2014, Emerald Literati Network) Excellent Service Award (2017, Universiti Sains Malaysia), Entrepreneurship Mentor Award (2018, Universiti Sains Malaysia) These achievements reflect his dedication to excellence in education and research

🌍 Impact and Influence 

Community Impact

Dr. Zulnaidi Yaacob’s influence extends beyond his institution. As a Visiting Scholar at prestigious universities such as the University of Newcastle (Australia), Universitas Trisakti (Indonesia), and Hebei University (China), he has contributed to global academic discourse. His keynote addresses at international conferences, including The International Engineering & Management Conference (2012) and The 10th International Research Symposium (2024, Prince Songkhla University, Thailand), have highlighted critical issues in financial well-being and sustainable entrepreneurship.

🔮Legacy and Future Contributions 

Dr. Zulnaidi Yaacob continues to shape the future of accounting and entrepreneurship education through his research, teaching, and mentorship. His work on financial well-being and management accounting will remain valuable for policymakers and business leaders. His commitment to distance education ensures that quality education is accessible to a broader audience, fostering future generations of accountants and entrepreneurs.

Conclusion

Assoc Prof Dr Zulnaidi Yaacob’s distinguished career reflects a profound impact on academia and entrepreneurship. Through his extensive research, international engagements, and leadership in education, he continues to contribute significantly to the fields of management accounting, financial well-being, and quality management. His legacy as a scholar and mentor will undoubtedly inspire future generations in the academic and business communities.

📚Publications

Determinants of effective financial risk management in small business: A theoretical framework
Authors: NA Rahman, Z Yaacob, RM Radzi

Journals: Information Management and Business 

Impact of logical thinking skills and digital literacy on Thailand’s generation Z accounting students’ internship effectiveness: Role of self-learning capability
Authors: N Imjai, S Aujirapongpan, Z Yaacob

Journals: International Journal of Educational Research

Strategy for financial well-being among public servants in Malaysia
Authors: NN Wahab, Z Yaacob

Journals: Journal of Techno-Social