Zhonghui Ding | Marketing Strategy | Best Researcher Award

Published on by Business Global

Dr. Zhonghui Ding | Marketing Strategy | Best Researcher Award  

Zhonghui Ding | Guangdong University of Technology | China 

Ding Zhonghui is a dedicated researcher and doctoral candidate in Management Science and Engineering at the Guangdong University of Technology under the supervision of Professor Du Chengming. She has developed a strong academic foundation through her studies in Mathematics and Applied Mathematics at Pingdingshan University and a master’s degree in Statistics from Guilin University of Technology. Her research primarily focuses on platform enterprise management, personalized pricing strategies, consumer behavior, and digital transformation within e-commerce and financial systems. Ding has authored and co-authored several academic papers published in both domestic and international journals. Her notable publications include Research on Personalized Pricing Strategies of Platform Enterprises Considering Consumer Fairness and Anonymous Choice in Finance and Economics Forum, Implications of Consumer Manipulation and Inequity Aversion on Transparency of Personalized Pricing in Electronic Commerce Research, and Dollar’s Influence on Crude Oil and Gold Based on MF-DPCCA Method in Discrete Dynamics in Nature and Society. She has also contributed to research on the interrelation between financial markets and online lending platforms and the effects of digital defense mechanisms in e-commerce channels. Her academic influence is reflected in her record of 4 published documents, 5 citations by 5 documents, and an h-index of 2, indicating her growing impact in the fields of management science and digital economics. Ding has actively presented her work at several prestigious academic conferences, including the Annual Conference of the Chinese Industrial Economics Society, the China POMS International Conference, and the Big Data Industry-Academia-Research Summit Forum, where she served as a main speaker in multiple sessions.

Profiles : Scopus | ORCID

Featured Publications : 

Ding, Z. (2025). Research on personalized pricing strategies of platform enterprises considering consumer fairness and anonymous choice. Finance and Economics Forum,  [CSSCI, Chinese Core Journal]

Ding, Z. (2025). Implications of consumer manipulation and inequity aversion on transparency of personalized pricing. Electronic Commerce Research, [SSCI, JCR Q4]

Ding, Z. (2021). Dollar’s influence on crude oil and gold based on MF-DPCCA method. Discrete Dynamics in Nature and Society, Article ID, [SSCI, JCR Q4]

Zhang, X., Li, Y., Wang, J., & Ding, Z. (2025). A bane or a boon? Impacts of IoT cyber-defense improvement in e-commerce channel. Operations Management Research, [SSCI, JCR Q4]

Liu, H., Chen, Y., & Ding, Z. (2024). The value of secondary markets when consumers are socially conscious. Operational Research,  [SSCI, JCR Q4]

Rohit Bansal | Marketing Strategies | Best Researcher Award

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Dr. Rohit Bansal | Marketing Strategies | Best Researcher Award 

Adjunct Faculty at Rockford College | Australia 

Dr. Rohit Bansal is a distinguished academic, researcher, and educator in management studies and interdisciplinary research. He is currently serving as an Adjunct Faculty at Rockford College in Sydney, Australia, and as a Professor at Windsor University in the USA, alongside his role as a Research Fellow at INTI International University, Malaysia. Over the course of his career, he has held significant academic positions, including Professor, Associate Professor, and Assistant Professor at Vaish College of Engineering, Rohtak, where he contributed extensively to teaching, research, and academic leadership. He has authored and edited 52 books and published 195 research papers and chapters in reputed journals and edited volumes. His research footprint includes 114 documents, 888 citations by 662 documents, and an h-index of 15, reflecting his scholarly impact. Dr. Bansal is known for his expertise in organizational behaviour, marketing management, digital marketing, influencer marketing, human resource management, customer engagement, e-learning, emerging technologies, and sustainable development. He has guided several Ph.D. scholars in management studies, contributing to the academic growth of future researchers. He has also presented at more than 60 national and international conferences, including those hosted by premier institutions such as IIM Indore, IIM Ranchi, IIM Jammu, and IIM Kozhikode.

Profiles : Scopus | ORCID | Google Scholar 

Featured Publications:    

Ao, L., Bansal, R., Pruthi, N., & Khaskheli, M. B. (2023). Impact of social media influencers on customer engagement and purchase intention: A meta-analysis. Sustainability, 15(3), 2744.

Bansal, R., Masood, R., & Dadhich, V. (2014). Social media marketing—a tool of innovative marketing. Journal of Organizational Management, 3(1), 1–7.

Bansal, R., Gupta, A., Singh, R., & Nassa, V. K. (2021). Role and impact of digital technologies in E-learning amidst COVID-19 pandemic. In 2021 Fourth International Conference on Computational Intelligence and Communication Technology (CICT) (pp. 132–137).

Gupta, A., Bansal, R., & Bansal, A. (2013). Online shopping: A shining future. International Journal of Techno-Management Research, 1(1), 1–10.

Gupta, A., Singh, R., Nassa, V. K., Bansal, R., Sharma, P., & Koti, K. (2021). Investigating application and challenges of big data analytics with clustering. In 2021 International Conference on Advancements in Electrical, Electronics, Communication, Computing and Automation (ICAECA) (pp. 1–6).