Dr. Rohit Bansal | Marketing Strategies | Best Researcher Award
Adjunct Faculty at Rockford College | Australia
Dr. Rohit Bansal is a distinguished academic, researcher, and educator in management studies and interdisciplinary research. He is currently serving as an Adjunct Faculty at Rockford College in Sydney, Australia, and as a Professor at Windsor University in the USA, alongside his role as a Research Fellow at INTI International University, Malaysia. Over the course of his career, he has held significant academic positions, including Professor, Associate Professor, and Assistant Professor at Vaish College of Engineering, Rohtak, where he contributed extensively to teaching, research, and academic leadership. He has authored and edited 52 books and published 195 research papers and chapters in reputed journals and edited volumes. His research footprint includes 114 documents, 888 citations by 662 documents, and an h-index of 15, reflecting his scholarly impact. Dr. Bansal is known for his expertise in organizational behaviour, marketing management, digital marketing, influencer marketing, human resource management, customer engagement, e-learning, emerging technologies, and sustainable development. He has guided several Ph.D. scholars in management studies, contributing to the academic growth of future researchers. He has also presented at more than 60 national and international conferences, including those hosted by premier institutions such as IIM Indore, IIM Ranchi, IIM Jammu, and IIM Kozhikode.
Profiles : Scopus | ORCID | Google Scholar
Featured Publications:
Ao, L., Bansal, R., Pruthi, N., & Khaskheli, M. B. (2023). Impact of social media influencers on customer engagement and purchase intention: A meta-analysis. Sustainability, 15(3), 2744.
Bansal, R., Masood, R., & Dadhich, V. (2014). Social media marketing—a tool of innovative marketing. Journal of Organizational Management, 3(1), 1–7.
Bansal, R., Gupta, A., Singh, R., & Nassa, V. K. (2021). Role and impact of digital technologies in E-learning amidst COVID-19 pandemic. In 2021 Fourth International Conference on Computational Intelligence and Communication Technology (CICT) (pp. 132–137).
Gupta, A., Bansal, R., & Bansal, A. (2013). Online shopping: A shining future. International Journal of Techno-Management Research, 1(1), 1–10.
Gupta, A., Singh, R., Nassa, V. K., Bansal, R., Sharma, P., & Koti, K. (2021). Investigating application and challenges of big data analytics with clustering. In 2021 International Conference on Advancements in Electrical, Electronics, Communication, Computing and Automation (ICAECA) (pp. 1–6).