Rohit Bansal | Marketing Strategies | Best Researcher Award

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Dr. Rohit Bansal | Marketing Strategies | Best Researcher Award 

Adjunct Faculty at Rockford College | Australia 

Dr. Rohit Bansal is a distinguished academic, researcher, and educator in management studies and interdisciplinary research. He is currently serving as an Adjunct Faculty at Rockford College in Sydney, Australia, and as a Professor at Windsor University in the USA, alongside his role as a Research Fellow at INTI International University, Malaysia. Over the course of his career, he has held significant academic positions, including Professor, Associate Professor, and Assistant Professor at Vaish College of Engineering, Rohtak, where he contributed extensively to teaching, research, and academic leadership. He has authored and edited 52 books and published 195 research papers and chapters in reputed journals and edited volumes. His research footprint includes 114 documents, 888 citations by 662 documents, and an h-index of 15, reflecting his scholarly impact. Dr. Bansal is known for his expertise in organizational behaviour, marketing management, digital marketing, influencer marketing, human resource management, customer engagement, e-learning, emerging technologies, and sustainable development. He has guided several Ph.D. scholars in management studies, contributing to the academic growth of future researchers. He has also presented at more than 60 national and international conferences, including those hosted by premier institutions such as IIM Indore, IIM Ranchi, IIM Jammu, and IIM Kozhikode.

Profiles : Scopus | ORCID | Google Scholar 

Featured Publications:    

Ao, L., Bansal, R., Pruthi, N., & Khaskheli, M. B. (2023). Impact of social media influencers on customer engagement and purchase intention: A meta-analysis. Sustainability, 15(3), 2744.

Bansal, R., Masood, R., & Dadhich, V. (2014). Social media marketing—a tool of innovative marketing. Journal of Organizational Management, 3(1), 1–7.

Bansal, R., Gupta, A., Singh, R., & Nassa, V. K. (2021). Role and impact of digital technologies in E-learning amidst COVID-19 pandemic. In 2021 Fourth International Conference on Computational Intelligence and Communication Technology (CICT) (pp. 132–137).

Gupta, A., Bansal, R., & Bansal, A. (2013). Online shopping: A shining future. International Journal of Techno-Management Research, 1(1), 1–10.

Gupta, A., Singh, R., Nassa, V. K., Bansal, R., Sharma, P., & Koti, K. (2021). Investigating application and challenges of big data analytics with clustering. In 2021 International Conference on Advancements in Electrical, Electronics, Communication, Computing and Automation (ICAECA) (pp. 1–6).

 

Yangchun Li | Marketing | Best Researcher Award

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Dr. Yangchun Li – Marketing – Best Researcher Award

Zhejiang University of Technology | China

Profiles 

Scopus

📍Current Position

He is a distinguished Ph.D. and Lecturer in the Department of Business Administration at the School of Management, Zhejiang University of Technology. With a focus on marketing, he has been a lecturer at the university since 2021. Yangchun Li’s academic journey is marked by a rich blend of international and interdisciplinary experiences, contributing significantly to his expertise in marketing.

📝Publication Achievements 

“Consumer inoculation and gender in combating negative product reviews,” published in the Journal of Retailing and Consumer Services. “Reducing ecommerce returns with return credits,” featured in Electronic Commerce Research. “Green Communication for More Package-Free Ecommerce Returns,” in the Journal of Theoretical and Applied Electronic Commerce Research. A book titled “Social Media Monetization: Platforms, Strategic Models and Critical Success Factors,” co-authored with F.J. Martínez-López and S.M. Young, published by Springer International Publishing.

 

🔍Ongoing Research 

Currently,  he is leading several research projects. One prominent project, funded by the Natural Science Foundation of China, investigates “The Effect of Two-sided Reviews on Product Returns in Online Shopping: A Perspective of Product Perception Change.” This study, running from 2024 to 2026, focuses on understanding how product perceptions influence return behaviors in online shopping environments.

🔬Research Interests 

His research interests are diverse and include social media monetization, e-commerce return management, and the impact of digital innovations on consumer behavior. His work consistently explores the intersection of technology and marketing, seeking to provide actionable insights into contemporary marketing challenges.

🎓Academic Background 

octorate (cum laude) in Economics and Business Studies from the University of Granada, Spain (2017-2020). Master’s degree in Management Science and Engineering (Project Management) from Jilin University, China (2014-2016). Bachelor’s degree in Industry and Business Administration from Wuhan Polytechnic University, China (2008-2012).

🏆Scholarships and Awards 

Throughout his academic and professional career, he has been the recipient of various scholarships and awards, recognizing his contributions to marketing research and education. His excellence in research has been acknowledged through grants from the Natural Science Foundation of China, among other institutions.

🌐Professional Associations 

He is an active member of several professional associations, including the Asia-Pacific Marketing Academy (APMA) and the Digital Marketing and eCommerce Conference (DMeC). These memberships keep him engaged with the latest trends and developments in the field of marketing.

 📚Training & Workshops 

He has participated in numerous training sessions and workshops, enhancing his skills in digital marketing, data analytics, and consumer behavior research. These professional development opportunities have enabled him to stay at the forefront of marketing innovations.

🎤Oral Presentations 

The 2023 APMA Conference in Guangzhou, China, where he discussed deceptive advertising under lenient return policies. The 2022 DMeC Conference in Barcelona, Spain, where he presented on reducing e-commerce returns with return credits. The 2021 DMeC Conference, also in Barcelona, focusing on package-free returns in green e-commerce.

🧑‍🔬Tasks Completed as a Researcher 

As a researcher, he has completed numerous tasks, including conducting empirical studies, developing theoretical frameworks, and publishing in high-impact journals. His work often involves complex data analysis, collaborative research projects, and innovative problem-solving approaches.

🚀Success Factors 

He attributes his success to a combination of rigorous academic training, international exposure, and a passion for understanding consumer behavior. His ability to adapt to the rapidly changing digital landscape and his commitment to ethical research practices are key factors in his professional achievements.

🧪Publications & Laboratory Experience

His extensive publication record demonstrates his expertise in marketing. His laboratory experience includes experimental research on consumer behavior, which provides valuable insights into how marketing strategies can be optimized. His work in both academic and practical settings makes him a valuable asset to the field of marketing.

📚Publications: