Chengxiang Ma | Strategic Planning | Business Strategy Innovator Award

Published on by Business Global

Assist. Prof. Dr. Chengxiang Ma | Strategic Planning | Business Strategy Innovator Award

Assist. Prof. Dr. Chengxiang Ma | Strategic Planning | Business Strategy Innovator Award | Lecturer | Walailak University | Strategic Planning 

Assist. Prof. Dr. Chengxiang Ma is a multidisciplinary academic and sustainability scholar whose work bridges sustainable business development, tourism management, and cross-sector innovation, shaped by an international educational journey and diverse professional engagements. He holds a Doctoral degree in Sustainable Business Development from the Asian Institute of Technology, a Master’s degree in International Hospitality and Services Industries Management from the Glion Institute of Higher Education, and a Bachelor’s degree in Chemical Engineering from Thammasat University, forming a strong foundation for his research in post-pandemic economic transformation and responsible industry practices. Professionally, Assist. Prof. Dr. Chengxiang Ma serves as a Lecturer at Walailak University International College, Thailand, following previous academic service at Siam Technology College and significant managerial experience as a Village Training Manager with Club Med International Resort, where he applied human resource development, operational efficiency, and multicultural management principles in global hospitality environments. His research interests span Sustainable Development Goals, tourism innovation, digital transformation in cultural heritage, sustainable business models, cross-border e-commerce, education decision-making, and the integration of wellness and medical tourism into long-term sustainability strategies. He has demonstrated strong research skills in qualitative and interdisciplinary methodologies, strategic analysis, sustainability assessment, and industry-applied studies, supported by multiple publications indexed in Scopus and TCI. His scholarly contributions include work on disruptive technologies in tourism, the interdisciplinary impact of music education on learning outcomes, parental decision-making in international education, and the role of Mandarin proficiency in strengthening cross-border tourism and e-commerce ecosystems. Assist. Prof. Dr. Chengxiang Ma has also produced impactful research on agro-tourism, local food culture, and wellness tourism aligned with SDG-related goals, while his doctoral research contributed to innovative sustainable business model frameworks published in a Springer volume. His achievements during his Master’s thesis allowed Nestlé Professional to implement strategic recommendations that enhanced operational efficiency, sustainability, and market positioning within the hospitality sector. As an emerging scholar, he continues to build an impressive academic record with growing citations and notable international visibility. Assist. Prof. Dr. Chengxiang Ma’s career reflects dedication to sustainability-driven research, global education development, and the advancement of responsible tourism, positioning him as a promising academic leader committed to impactful research, student development, and long-term contributions to sustainable development across Southeast Asia and beyond.

Profile:  scopus

Featured Publications 

  1. Ma, C., Somrak, T., Manajit, S., & Gao, C. (2024). Exploring the potential synergy between disruptive technology and historical/cultural heritage in Thailand’s tourism industry for achieving sustainable development in the future. International Journal of Tourism Research. Published 2024. Citations: 1

  2. Ma, C., Wu, T., Gao, C., & Hu, Y. (2024). Challenges and opportunities for Chinese parents sending their children to study in Thailand, focusing on interdisciplinary approaches of music education and impacts on students’ learning ability. Revista Electronica De Leeme. Published 2024. Citations: 1

  3. Ma, C., Rattanaburi, K., & Gao, C. (2025). Burned out parents, educated kids? Navigating “Juan” culture: Decision-making-process and education in Thailand. International Journal of Educational Research Open. Published 2025. Citations: 1

  4. Ma, C., Bunkrong, D., & Gao, C. (2025). The Mandarin advantage: How Thai university students facilitate cross-border e-commerce for Chinese tourists in Thailand’s post-COVID recovering hospitality sector. Cogent Arts & Humanities. Published 2025. Citations: 1

  5. Ma, C., & Jurattanasan, A. (2023). Promoting conservation and sustainable use of natural resources through agro-tourism in Northeastern Thailand. Journal of Liberal Arts, Prince of Songkla University. Published 2023. Citations: 1

  6. Ma, C., Gao, C., & Somrak, T. (2023). The role of Thai local herbs and ingredients in promoting post-pandemic wellness and medical tourism for sustainable development. PSU Medical Journal. Published 2023. Citations: 1

  7. Jurattanasan, A., & Ma, C. (2024). Promoting food tourism through local culinary storytelling in Southern Thailand: A case study of Gaeng Som Pla Kapong. Journal of Thai Food Culture. Published 2024. Citations: 1

 

Yasin Aras | Strategic Planning | Best Researcher Award

Published on by Business Global

Assist. Prof. Dr. Yasin Aras | Strategic Planning | Best Researcher Award

Academician at Aksaray University | Turkey 

Assist. Prof. Dr. Yasin Aras is an accomplished academician at Aksaray University, recognized for his scholarly contributions in the field of healthcare management and policy. His academic pursuits are centered on exploring ways to enhance the efficiency, performance, and quality of healthcare institutions through evidence-based management practices. With a strong interdisciplinary approach, Dr. Aras focuses on areas such as performance evaluation, organizational behavior, and healthcare economics, emphasizing the importance of values-driven leadership and employee engagement in improving overall service delivery and patient-centered care. His research underscores the critical role of human and organizational factors in achieving sustainable performance within healthcare systems. Throughout his academic career, Dr. Aras has actively contributed to both teaching and research, guiding students and professionals in understanding the complexities of healthcare management. His scholarly works have been published in reputed journals and indexed in respected databases, reflecting his commitment to advancing the field through empirical research and theoretical insights. One of his notable projects, Driving Quality Forward: A Study on the Utilization of QI Tools by Hospital Quality Managers, highlights his interest in promoting quality improvement tools and strategies that enhance hospital performance and operational efficiency. Dr. Aras has published 17 scholarly works in reputable national and international journals and book chapters, covering diverse topics such as human–machine interaction in home healthcare, socioeconomic determinants of health, and the effects of healthcare programs on service delivery. His publications are indexed in prestigious databases, reflecting growing scholarly recognition. With an h-index of 3 and 22 citations, his research demonstrates consistent academic impact and engagement within the global research community.

Profile : ORCID

Featured Publications : 

Aras, Y. (2025). Human–machine interaction in home healthcare. In Emerging Technologies and Intelligent Systems in Healthcare (Chapter 3). IGI Global.

Aras, Y. (2024). The effect of drug use in primary healthcare services on hospital admissions: The case of type 2 diabetes. Dicle University Journal of Economics and Administrative Sciences Faculty, 14(2), 1–15.

Aras, Y. (2024). The effect of socioeconomic and lifestyle factors on deaths due to mental and behavioral disorders: A panel data analysis. Hacettepe Journal of Health Administration, 27(3), 200–220.

Aras, Y. (2024). Examination of healthcare quality indicators with a two-stage panel data analysis: The case of cancer care. Acibadem University Journal of Health Sciences, 15(2), 85–97.

Çilhoroz, Y. (2023). Comparison of OECD countries in terms of lifestyle determinants of health using the TOPSIS method. Hacettepe University Journal of Economics and Administrative Sciences Faculty, 41(1), 45–60.