Chengxiang Ma | Strategic Planning | Business Strategy Innovator Award

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Assist. Prof. Dr. Chengxiang Ma | Strategic Planning | Business Strategy Innovator Award

Assist. Prof. Dr. Chengxiang Ma | Strategic Planning | Business Strategy Innovator Award | Lecturer | Walailak University | Strategic Planning 

Assist. Prof. Dr. Chengxiang Ma is a multidisciplinary academic and sustainability scholar whose work bridges sustainable business development, tourism management, and cross-sector innovation, shaped by an international educational journey and diverse professional engagements. He holds a Doctoral degree in Sustainable Business Development from the Asian Institute of Technology, a Master’s degree in International Hospitality and Services Industries Management from the Glion Institute of Higher Education, and a Bachelor’s degree in Chemical Engineering from Thammasat University, forming a strong foundation for his research in post-pandemic economic transformation and responsible industry practices. Professionally, Assist. Prof. Dr. Chengxiang Ma serves as a Lecturer at Walailak University International College, Thailand, following previous academic service at Siam Technology College and significant managerial experience as a Village Training Manager with Club Med International Resort, where he applied human resource development, operational efficiency, and multicultural management principles in global hospitality environments. His research interests span Sustainable Development Goals, tourism innovation, digital transformation in cultural heritage, sustainable business models, cross-border e-commerce, education decision-making, and the integration of wellness and medical tourism into long-term sustainability strategies. He has demonstrated strong research skills in qualitative and interdisciplinary methodologies, strategic analysis, sustainability assessment, and industry-applied studies, supported by multiple publications indexed in Scopus and TCI. His scholarly contributions include work on disruptive technologies in tourism, the interdisciplinary impact of music education on learning outcomes, parental decision-making in international education, and the role of Mandarin proficiency in strengthening cross-border tourism and e-commerce ecosystems. Assist. Prof. Dr. Chengxiang Ma has also produced impactful research on agro-tourism, local food culture, and wellness tourism aligned with SDG-related goals, while his doctoral research contributed to innovative sustainable business model frameworks published in a Springer volume. His achievements during his Master’s thesis allowed Nestlé Professional to implement strategic recommendations that enhanced operational efficiency, sustainability, and market positioning within the hospitality sector. As an emerging scholar, he continues to build an impressive academic record with growing citations and notable international visibility. Assist. Prof. Dr. Chengxiang Ma’s career reflects dedication to sustainability-driven research, global education development, and the advancement of responsible tourism, positioning him as a promising academic leader committed to impactful research, student development, and long-term contributions to sustainable development across Southeast Asia and beyond.

Profile:  scopus

Featured Publications 

  1. Ma, C., Somrak, T., Manajit, S., & Gao, C. (2024). Exploring the potential synergy between disruptive technology and historical/cultural heritage in Thailand’s tourism industry for achieving sustainable development in the future. International Journal of Tourism Research. Published 2024. Citations: 1

  2. Ma, C., Wu, T., Gao, C., & Hu, Y. (2024). Challenges and opportunities for Chinese parents sending their children to study in Thailand, focusing on interdisciplinary approaches of music education and impacts on students’ learning ability. Revista Electronica De Leeme. Published 2024. Citations: 1

  3. Ma, C., Rattanaburi, K., & Gao, C. (2025). Burned out parents, educated kids? Navigating “Juan” culture: Decision-making-process and education in Thailand. International Journal of Educational Research Open. Published 2025. Citations: 1

  4. Ma, C., Bunkrong, D., & Gao, C. (2025). The Mandarin advantage: How Thai university students facilitate cross-border e-commerce for Chinese tourists in Thailand’s post-COVID recovering hospitality sector. Cogent Arts & Humanities. Published 2025. Citations: 1

  5. Ma, C., & Jurattanasan, A. (2023). Promoting conservation and sustainable use of natural resources through agro-tourism in Northeastern Thailand. Journal of Liberal Arts, Prince of Songkla University. Published 2023. Citations: 1

  6. Ma, C., Gao, C., & Somrak, T. (2023). The role of Thai local herbs and ingredients in promoting post-pandemic wellness and medical tourism for sustainable development. PSU Medical Journal. Published 2023. Citations: 1

  7. Jurattanasan, A., & Ma, C. (2024). Promoting food tourism through local culinary storytelling in Southern Thailand: A case study of Gaeng Som Pla Kapong. Journal of Thai Food Culture. Published 2024. Citations: 1

 

Kebiao Yuan | Strategic Decision-Making | Best Researcher Award

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Dr. Kebiao Yuan | Strategic Decision-Making | Best Researcher Award 

Lecturer at Ningbo University of Technology | China 

Dr. Kebiao Yuan is a scholar specializing in logistics engineering and transportation management. He completed his doctoral studies in logistics engineering and management and holds a master’s degree in transportation planning and management, along with a bachelor’s degree in traffic engineering. His research focuses on port cluster development, collaborative governance, sustainable logistics, and the integration of digital technologies in supply chains. Throughout his academic career, he has actively contributed to numerous national and provincial research projects, including studies on regional port integration, air pollutant emission governance, port cooperation mechanisms, and the modernization of China’s port and shipping industries. Yuan’s work has accumulated 33 citations across 30 documents, with an h-index of 4, underscoring his growing influence in the field of logistics and transportation research. His work often employs evolutionary game theory, bibliometric analysis, and system modeling to address challenges in transportation planning, port governance, and supply chain resilience. In addition to research, he has gained practical experience through internships in transportation planning and urban design, contributing to projects in public transport optimization, highway ecological zones, tourism passenger flow forecasting, and rural revitalization. Yuan has published extensively as a first author or corresponding author in leading journals, including Transport Policy, Sustainability, Mathematics, Ocean & Coastal Management, and Transportation Research Record, with his research covering port cooperation, emission reduction, infrastructure effects on urban growth, and sustainable logistics practices. His contributions have earned recognition in academic competitions and scholarships, reflecting both his research excellence and commitment to advancing sustainable and collaborative approaches in transportation and port logistics.

Profiles : Scopus | ORCID 

Featured Publications : 

Yuan, K., Xu, X., Xu, Z., & Fu, H. (2025). Research on the impact mechanism of digital technology on the new-quality productivity of port logistics. PLOS ONE.

Xue, C., Chao, Y., Xie, S., & Yuan, K. (2025). Will road infrastructure become the new engine of urban growth? A consideration of the economic externalities. Sustainability, 17(15), 6813.

Xue, C., Chao, Y., Xie, S., & Yuan, K. (2025). The health effects of economic growth: Evidence from PM2.5-attributable mortality in China. Economies, 13(7), 192.

Feng, X., Chen, Y., Pan, H., Chao, Y., Yuan, K., & Yue, Z. (2025). Inter-port relationships management: A bibliometric analysis and a systematic review of influencing factors of port co-opetition patterns. Ocean & Coastal Management, 265, 107656.

Yuan, K., Ma, L., & Wang, R. (2025). Research on collaborative governance mechanism of air pollutant emissions in ports: A tripartite evolutionary game analysis with evidence from Ningbo-Zhoushan Port. Mathematics, 13(12), 2025.