Assoc. Prof. Dr. Yiyong Yu | Innovation Strategy | Best Researcher Award
Associate Professor at Nanjing Normal University | China
Assoc. Prof. Dr. Yiyong Yu is an Associate Professor at the School of Business, Nanjing Normal University, specializing in strategic management and innovation management. He earned his doctorate in management from the School of Business at Nanjing University. His research focuses on innovation chains, collaborative innovation, organizational inertia, and creativity. Yu has contributed extensively to the academic field, publishing papers in reputable journals such as Management World, Nankai Business Review, Studies in Science of Science, and Technovation. His work explores topics including overcoming organizational inertia to sustain growth, strategic knowledge disclosure, the role of leading enterprises in collaborative innovation, leadership behaviors influencing team creativity, and the impact of market competition on cooperative innovation. He has led multiple youth-focused research projects supported by national and provincial funding agencies and actively contributes as a reviewer for prominent journals in management and psychology. His scholarly contributions are recognized with 16 citations across 16 documents, 2 Publications and he maintains an h-index of 1.
Featured Publications :
Yu, Y., & Yang, Z. (2022). How can enterprises overcome organizational inertia to achieve sustained growth in a dynamic context? — Based on the “Context-Cognition-Action” analytical framework. Management World, 38(12), 159–177.
Yu, Y., & Yang, Z. (2022). Connotation, research issues and prospects of strategic knowledge disclosure. Nankai Business Review, 25(6), 214–226.
Yu, Y., & Yang, Z. (2020). How to effectively exert the innovation chain function of leading enterprises — From the perspective of collaborative innovation based on the new Pasteur’s quadrant. Nankai Business Review, 23(2), 4–15.
Yu, Y., Yang, Z., & Li, J. (2020). A study on the influence mechanism of leadership boundary-spanning behavior on team creativity. Studies in Science of Science, 38(3), 515–524.
Yu, Y., Cheng, L., & Zhang, D. (2024). How does market competition affect enterprise cooperative innovation? The moderating role of intellectual property protection and government subsidies. Technovation, 137, 103102.