Ahmed Asmoay | Environmental Analysis | Best Researcher Award

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Assoc. Prof. Dr. Ahmed Asmoay | Environmental Analysis | Best Researcher Award 

Associate Professor at National Research Centre | Egypt 

Dr. Ahmed Sayed Abdel Azeem Asmoay is an accomplished geoscientist specializing in environmental geology, hydro geochemistry, and applied mineralogy. He earned his Ph.D. in Environmental Geology from Al-Azhar University, focusing on hydrogeochemical studies of water resources and soil characteristics in the western bank of the River Nile. He also holds a Master’s degree in Applied Mineralogy and a Bachelor’s degree in Geology with honors from Al-Azhar University. Ahmed has held progressive research and academic positions at the National Research Centre in Egypt, advancing from fellowship and assistant researcher roles to his current position as Associate Professor. His research encompasses a wide range of topics including groundwater quality assessment, water-rock interaction, heavy metal contamination, soil mineralogy, petrography, and GIS-based mapping. He has contributed significantly to understanding water resource management and environmental risk assessment in arid and semi-arid regions. Ahmed has collaborated extensively on both national and international projects, producing influential work on surface and groundwater evaluation, soil quality, and sediment geochemistry. Ahmed has authored numerous publications in high-impact journals covering hydro geochemistry, mineralogical studies, heavy metal risk assessment, and environmental geochemistry. His work has been widely cited, with 228 citations across 175 documents, reflecting his substantial contribution to geoscience research. He has an h-index of 10, demonstrating his influence in the scientific community. Ahmed is an active member of the Geologic Society of Egypt and the Egyptian Society of Environmental Sciences. His expertise integrates field studies, laboratory analysis, and advanced statistical and geospatial techniques, providing critical insights into environmental sustainability, natural resource management, and soil and water quality assessment in Egypt and similar arid regions.

Profiles : Scopus | ORCID | Google Scholar | ResearchGate 

Featured Publications :

Sabet, H., El-Gohary, A., Salman, S., & Asmoay, A. (2017). Evaluation of surface water for different uses in the area between Abu Qurqas–Dyer Mawas districts, El Minya Governorate, Egypt. International Journal of Innovative Science, Engineering & Technology (IJISET), 4(1), 120–128.

El-Gohary, A. M., Sabet, H. S., Salman, S. A., & Asmoay, A. S. (2017). Hydrogeochemistry of groundwater quality in the area between Abu Qurqas–Dayer Mawas districts, El Minya Governorate, Upper Egypt. International Journal of Recent Advances in Multidisciplinary Research, 4(4), 2493–2497.

Elnazer, A. A., Salman, S. A., & Asmoay, A. S. (2017). Flash flood hazard affected Ras Gharib city, Red Sea, Egypt: A proposed flash flood channel. Natural Hazards, 89, 1389–1400. https://doi.org/10.1007/s11069-017-2912-5

Salman, A. A., Asmoay, A. A., El-Gohary, A., & Sabet, H. (2019). Evaluation of human risks of surface water and groundwater contaminated with Cd and Pb south of El-Minya Governorate, Egypt. Drinking Water Engineering and Science, 12, 23–30.

Abou El-Anwar, E. A., Mekky, H. S., Salman, S. A., Elnazer, A. A., Abdel Wahab, W., & Asmoay, A. S. (2019). Mineralogical and petrographical studies of agricultural soil, Assiut Governorate, Egypt. Bulletin of the National Research Centre, 43, 30.

Jiabin Wang | Sustainability | Best Researcher Award

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Mr. Jiabin Wang | Sustainability | Best Researcher Award

Associate Professor at Nanjing University of Science and Technology | China

Mr. Jiabin Wang is a scholar specializing in Marxist theory with a focus on the construction of ecological civilization, green productive forces, and the Sinicization of Marxism, particularly as it relates to agricultural development and rural communities. His research explores the dynamics of Chinese modernization and the building of a cohesive national community, with particular attention to ethnic regions in Northwest China. Wang has contributed to national-level research projects, including studies on mechanisms to prevent relapse into poverty in frontier ethnic areas and investigations into strengthening national community consciousness in Qinghai. His work has been recognized with prestigious awards, including the National Civil Affairs Policy and Theory Research Achievement Award and the National Ethnic Affairs Commission Social Science Achievement Award for his research on rural governance and poverty prevention. Wang has an h-index of 1, with 48 citations across 48 documents, reflecting his growing influence in the field of social science research. Wang Jiabin is a scholar at Nanjing University of Science and Technology with expertise in ecological civilization construction, green productive forces, and the Sinicization of Marxism, particularly in the context of rural development, agricultural modernization, and building a cohesive Chinese national community. His research focuses on the driving factors and impact mechanisms of green new quality productive forces in high-tech retail enterprises under China’s dual carbon goals, integrating socio-economic, environmental, and policy perspectives to inform sustainable development strategies. Wang holds a Doctor of Law in Marxist Theory and has led and participated in national-level projects, including studies on poverty prevention in frontier ethnic regions and strengthening national community consciousness in Qinghai.

Profile : Scopus 

Featured Publications : 

Wang, J. (2021–present). Research on monitoring, early warning, and assistance mechanisms to prevent relapse into poverty in western frontier ethnic areas. National Social Science Foundation Project, China.

Wang, J. (2020–2021). Research on problems and countermeasures in strengthening the consciousness of the Chinese national community in Qinghai. Key Research Project, National Party School System, China.

Wang, J. (n.d.). Research on the driving factors and impact mechanisms of green new quality productive forces in high-tech retail enterprises under China’s dual carbon goals. Unpublished research, China.

Yasin Aras | Strategic Planning | Best Researcher Award

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Assist. Prof. Dr. Yasin Aras | Strategic Planning | Best Researcher Award

Academician at Aksaray University | Turkey 

Assist. Prof. Dr. Yasin Aras is an accomplished academician at Aksaray University, recognized for his scholarly contributions in the field of healthcare management and policy. His academic pursuits are centered on exploring ways to enhance the efficiency, performance, and quality of healthcare institutions through evidence-based management practices. With a strong interdisciplinary approach, Dr. Aras focuses on areas such as performance evaluation, organizational behavior, and healthcare economics, emphasizing the importance of values-driven leadership and employee engagement in improving overall service delivery and patient-centered care. His research underscores the critical role of human and organizational factors in achieving sustainable performance within healthcare systems. Throughout his academic career, Dr. Aras has actively contributed to both teaching and research, guiding students and professionals in understanding the complexities of healthcare management. His scholarly works have been published in reputed journals and indexed in respected databases, reflecting his commitment to advancing the field through empirical research and theoretical insights. One of his notable projects, Driving Quality Forward: A Study on the Utilization of QI Tools by Hospital Quality Managers, highlights his interest in promoting quality improvement tools and strategies that enhance hospital performance and operational efficiency. Dr. Aras has published 17 scholarly works in reputable national and international journals and book chapters, covering diverse topics such as human–machine interaction in home healthcare, socioeconomic determinants of health, and the effects of healthcare programs on service delivery. His publications are indexed in prestigious databases, reflecting growing scholarly recognition. With an h-index of 3 and 22 citations, his research demonstrates consistent academic impact and engagement within the global research community.

Profile : ORCID

Featured Publications : 

Aras, Y. (2025). Human–machine interaction in home healthcare. In Emerging Technologies and Intelligent Systems in Healthcare (Chapter 3). IGI Global.

Aras, Y. (2024). The effect of drug use in primary healthcare services on hospital admissions: The case of type 2 diabetes. Dicle University Journal of Economics and Administrative Sciences Faculty, 14(2), 1–15.

Aras, Y. (2024). The effect of socioeconomic and lifestyle factors on deaths due to mental and behavioral disorders: A panel data analysis. Hacettepe Journal of Health Administration, 27(3), 200–220.

Aras, Y. (2024). Examination of healthcare quality indicators with a two-stage panel data analysis: The case of cancer care. Acibadem University Journal of Health Sciences, 15(2), 85–97.

Çilhoroz, Y. (2023). Comparison of OECD countries in terms of lifestyle determinants of health using the TOPSIS method. Hacettepe University Journal of Economics and Administrative Sciences Faculty, 41(1), 45–60.

Adel Alshammari | Sustainability Strategies | Best Scholar Award

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Prof. Dr. Adel Alshammari | Sustainability Strategies | Best Scholar Award

Professor at University of Hafr Albatin | Saudi Arabia 

Prof. Dr. Adel AlShammari is a distinguished Saudi academic and researcher specializing in Educational Administration, with a focus on higher education leadership, governance, and institutional excellence. He serves as a Professor of Educational Administration at the University of Hafr Al-Batin, where he has also held several senior academic and administrative positions, including Vice-Rector for Postgraduate Studies and Scientific Research, Dean of Library Affairs, and Head of the Department of Arabic and Islamic Studies. He is the Editor-in-Chief of the Journal of Hafr Al-Batin University – Educational and Psychological Sciences and the Executive Director of the Saudi Association for Education and Psychology (GESTEN) at the university. According to Google Scholar metrics, he has 22 citations, an h-index of 3, and an i10-index of 0, reflecting his growing impact in academic and professional circles. Prof. Al-Shammari holds advanced academic qualifications in education, including a doctorate in Educational Administration from Yarmouk University in Jordan, a master’s degree in Curriculum Development, and earlier degrees in education and Islamic studies. His career demonstrates a strong blend of academic leadership, administrative expertise, and scholarly contribution. Over the years, he has been actively involved in various university councils and committees, overseeing scientific, academic, and strategic development initiatives, as well as institutional accreditation processes. Recognized as a peer reviewer for several leading Saudi and regional universities, Prof. Al-Shammari continues to contribute to the academic community through his editorial work, scholarly research, and leadership roles. His commitment to advancing education and promoting institutional excellence underscores his influence as a key figure in the field of educational administration in Saudi Arabia.

Profiles : Scopus | ORCID | Google Scholar | ResearchGate | Linked In 

Featured Publications : 

Alshammari, A. (2017). The university administration challenges in emerging Saudi universities and ways of confrontation it. Journal of the College of Education in Educational Sciences, 41(2), 61–117.

Alshammari, A. (2024). Strategic planning and institutional excellence in educational institutions: Reality, correlation, and impact. Management Research and Practice, 16(2), 16.

Alshammari, A. (2018). Reality of Saudi universities governance and their role in achieving the Kingdom Vision 2030. Journal of Educational Sciences, 30(3), 369–397.

Alharbi, A. M., Alshammari, A. A., & Naqvi, H. A. (2022). The gap between the perceptions and expectations of quality of services delivered to the participants at the scientific conferences using the University of Hafr Al-Batin as a model. Frontiers in Psychology, 13, 909489.

Alshammari, A. A., & Alshammari, N. H. M. (2024). Job burnout among female teachers in Saudi primary schools. MIER Journal of Educational Studies, Trends and Practices, 383–409.

Yiyong Yu | Innovation Strategy | Best Researcher Award

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Assoc. Prof. Dr. Yiyong Yu | Innovation Strategy | Best Researcher Award 

Associate Professor at Nanjing Normal University | China 

Assoc. Prof. Dr. Yiyong Yu is an Associate Professor at the School of Business, Nanjing Normal University, specializing in strategic management and innovation management. He earned his doctorate in management from the School of Business at Nanjing University. His research focuses on innovation chains, collaborative innovation, organizational inertia, and creativity. Yu has contributed extensively to the academic field, publishing papers in reputable journals such as Management World, Nankai Business Review, Studies in Science of Science, and Technovation. His work explores topics including overcoming organizational inertia to sustain growth, strategic knowledge disclosure, the role of leading enterprises in collaborative innovation, leadership behaviors influencing team creativity, and the impact of market competition on cooperative innovation. He has led multiple youth-focused research projects supported by national and provincial funding agencies and actively contributes as a reviewer for prominent journals in management and psychology. His scholarly contributions are recognized with 16 citations across 16 documents, 2 Publications and he maintains an h-index of 1.

Profile : Scopus

Featured Publications : 

Yu, Y., & Yang, Z. (2022). How can enterprises overcome organizational inertia to achieve sustained growth in a dynamic context? — Based on the “Context-Cognition-Action” analytical framework. Management World, 38(12), 159–177.

Yu, Y., & Yang, Z. (2022). Connotation, research issues and prospects of strategic knowledge disclosure. Nankai Business Review, 25(6), 214–226.

Yu, Y., & Yang, Z. (2020). How to effectively exert the innovation chain function of leading enterprises — From the perspective of collaborative innovation based on the new Pasteur’s quadrant. Nankai Business Review, 23(2), 4–15.

Yu, Y., Yang, Z., & Li, J. (2020). A study on the influence mechanism of leadership boundary-spanning behavior on team creativity. Studies in Science of Science, 38(3), 515–524.

Yu, Y., Cheng, L., & Zhang, D. (2024). How does market competition affect enterprise cooperative innovation? The moderating role of intellectual property protection and government subsidies. Technovation, 137, 103102.

Yanzhi Jin | Sustainability Strategies | Best Researcher Award

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Dr. Yanzhi Jin | Sustainability Strategies | Best Researcher Award 

Yanzhi Jin | Xi ‘an University of Technology | China

Dr. Jin Yanzhi is a dedicated scholar and researcher specializing in business administration and sustainable development studies. She earned her undergraduate degree in Marketing with a double major in Medical Information Engineering from Chengdu University of Traditional Chinese Medicine. She later completed her master’s degree in Business Administration at Fuyang Normal University, excelling in courses such as Research Methods in Management, Marketing Management, Human Resource Management, and Strategic Management. Her academic performance has been marked by a strong commitment to excellence and analytical rigor. Jin Yanzhi’s research focuses on regional economic development, carbon emissions, ecological efficiency, and the coordinated growth of energy–economy–environment systems. She has published multiple research papers as first or co-author, contributing valuable insights into sustainable development and environmental economics. Her works include analyses of farmers’ income dynamics, the coupling and coordination of ecological and economic systems, and evaluations of green and low-carbon development across Chinese provinces. Several of her studies have been indexed in international SCI journals, reflecting a growing academic impact with 81 citations by 79 documents, 4 publications, and an h-index of 3. Beyond her research, Jin Yanzhi has actively participated in numerous academic projects, including studies on green development strategies, carbon emission reduction, and low-carbon pathways under national sustainability goals. Her leadership qualities are evident from her roles as Class Monitor, Deputy Secretary of the Youth League Committee, and Executive Chairperson of the Graduate Student Union at Fuyang Normal University, where she organized major academic and cultural events, wrote news releases, and engaged in student governance.

Profiles : Scopus | ORCID | ResearchGate 

Featured Publications :

Jin, Y. (n.d.). The carbon emission characteristics and reduction potential in developing areas: A case study from Anhui Province, China.

 Jin, Y. (2025). Analysis of the spatial-temporal evolution and driving factors of carbon emission efficiency in the Yangtze River Economic Belt.

 Jin, Y. (2025). Study on the spatial and temporal variation of the coupling coordination degree between economic development and ecological environment in the Yangtze River Delta and the influencing factors.

Jin, Y. (2025). Research on green technology innovation efficiency of industrial enterprises in the Yangtze River Economic Belt under carbon constraints.

Jin, Y. (n.d.). Spatial evolution and influencing factors of farmers’ income in Anhui Province.

Xudan Yang | Corporate Ethics | Women Researcher Award

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Dr. Xudan Yang | Corporate Ethics | Women Researcher Award 

Lecturer at Nanjing University of Information Science and Technology | China 

Dr. Xudan Yang is a dedicated academic and researcher currently serving as a Lecturer at the Nanjing University of Information Science and Technology. She holds a Ph.D. in Theoretical Economics and has established herself as a promising scholar in the fields of digital economy, artificial intelligence, and world economy. Her research explores the intersection of technological innovation and global economic development, particularly focusing on the implications of AI adoption, international trade, and foreign direct investment on sustainable economic growth. Recognized for her academic excellence and innovative research contributions, she was selected for the Jiangsu Province High-level Innovation and Entrepreneurship Talent Program, highlighting her growing influence within China’s academic and research community. Dr. Yang’s scholarly work has been published in several respected journals, covering a range of topics that link economic theory with contemporary global challenges. Her publications include studies on R&D-type foreign direct investment, the relationship between AI adoption and environmental, social, and governance performance, and the dynamics of trade competitiveness and complementarity across global economies. Through her research, she has provided valuable insights into China’s role in international trade, the peaceful evolution of its global economic position, and the broader implications of economic globalization. Her co-authored works with other prominent scholars further emphasize her interdisciplinary approach and commitment to advancing understanding in her field.

Profile : Scopus

Featured Publications : 

Yang, X., Ji, S., & Zhou, X. (2015). International differences and influencing factors in the performance of R&D-type FDI. Soft Science, 29(8), 5–8.

Ge, Y., & Yang, X. (2025). AI adoption and ESG performance: Evidence from China. International Review of Economics & Finance, 104, 104659.

Chen, J., & Yang, X. (2019). China’s peaceful rise and the China–U.S. trade war. Journal of South China Normal University (Social Sciences Edition), (2), 71–78, 192.

Chen, J., Yang, X., & Ji, S. (2019). Economic scale, economic structure and their spatial coordination: From the perspective of enhancing foreign R&D embedding. International Trade Issues, (2), 1–14.

Chen, J., & Yang, X. (2019). Trade competitiveness, complementarity and trade potential: Analysis based on statistics of Belt and Road countries and the U.S.–Canada–Mexico. Journal of Wuhan University (Philosophy and Social Sciences), 72(6), 99–115.

Gabriel Dăscălescu | Biology | Best Researcher Award

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Mr. Gabriel Dăscălescu | Biology | Best Researcher Award 

Faculty at Alexandru Ioan Cuza University of Iași | Romania

Mr. Gabriel Dăscălescu is a Romanian biomedical researcher and master’s student specializing in Medical Laboratory Science. His research spans neuropsychiatry, oncology, molecular biology, microbiology, and immunology, with a focus on understanding the molecular and cellular mechanisms underlying stress, addiction, and psychiatric comorbidities. He has significant experience in laboratory diagnostics, including biochemical, hematological, immunological, and molecular techniques, and is skilled in modern methodologies such as PCR, ELISA, and electrophoresis. Gabriel has actively contributed to experimental research, cognitive rehabilitation studies, and investigations into microbiota and systemic health, demonstrating an integrated approach to biomedical science. He has participated in interdisciplinary research projects and contributed to scientific publications, including studies on aggression as a biological process, the role of oral microbiota in dental health, and the efficacy of computer-assisted cognitive stimulation in psychiatric disorders. His work has been recognized with an h-index of 1, 2 citations, and 3 published documents, reflecting his emerging impact in the biomedical research community.

Profiles : Scopus | ORCID | Google Scholar | ResearchGate | Linked In 

Featured Publications : 

Dăscălescu, G., & Oprea, O. G. (2024). Aggression as a biological process: The interaction between genetics, neurochemistry, and the environment. International Quarterly of Biological and Medical Research.

Dăscălescu, G. (2024). Oral microbiota: A determining factor on dental health and deficiency.

Moroșan, A.-C., Moroșan, G. C., Săcuiu, I., Dobrin, R.-P., Dumitrescu, A.-M., Cozma, L. C. D., Petrariu, F. D., Dăscălescu, G., Lepădatu, D.-C., Bragaru, M., & Chiriță, R. (2025). Efficacy of computer-assisted cognitive stimulation in psychiatric disorders.

Dăscălescu, G., Ciobica, A., & Dobrin, I. (2025). The impact of psychiatric comorbidities on the survival of cancer patients.

Dăscălescu, G., Kolesnyk, A., Hörcsik, Z. T., Krajnyákf, E. K., Szabó, B., Györgyné Nagy, T. M., Oláh, K. I., Gurzu, I.-L., Nova, B., Petroaie, A. D., Ciobica, A., Kantor, C., & Csabai, J. (2025). Educational and socio-economic determinants of plant-based diet in Romania: A preliminary analysis.

Hasan Mustafa | Global Innovation | Best Researcher Award

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Assist. Prof. Dr. Hasan Mustafa | Global Innovation | Best Researcher Award 

Assistant Professor at Higher Colleges of Technology | United Arab Emirates 

Dr. Hasan Mustafa is an accomplished economist and academic with extensive experience in teaching, research, and industry engagement. He earned his Doctorate in Economics from the Georg-August-University in Goettingen, Germany, where his doctoral thesis focused on the controlling of direct banks using the Balanced Scorecard. He also holds a Master’s degree in Economics and Business Administration from the same institution. His research centers on bridging the gap between academic theory and industrial practice, with a particular focus on long-term oil demand and supply, the impact of alternative energy on global energy markets, and the economic implications of health issues such as diabetes on national economies. Dr. Mustafa has an impressive record of publications in reputed international journals, contributing to areas such as global innovation and uncertainty dynamics, investor sentiment, geopolitical risk, economic diversification, and macroeconomic determinants of oil prices. His works have been cited 64 times across 60 documents, with an h-index of 4, reflecting his growing influence in economic and energy-related research. Some of his notable publications include studies on the economic costs of diabetes in the United Arab Emirates, the role of investor sentiment in MENA bank stock returns during the COVID-19 pandemic, and scenario analyses for the establishment of an electric vehicle industry and future oil demand trajectories. In his academic career, Dr. Mustafa has served as an Assistant Professor at several higher education institutions, where he has taught a wide range of economics and business-related courses including macroeconomics, microeconomics, cost-benefit analysis, financial management, money and banking, and business statistics.

Profiles : Scopus | ORCID | Google Scholar | ResearchGate | Linked In 

Featured Publications : 

Albaity, M., Mallek, R. S., Ur-Rehman, I., & Mustafa, H. (2025). Global innovation and uncertainty dynamics: Implications for bank performance. Journal of Innovation & Knowledge, 10(6), 100800.

Mustafa, H., Al Shawwa, H., & Kļaviņš, K. (2005). China’s new dynamic cooperation paradigm with the Gulf Cooperation Council (GCC).

Mustafa, H., Theuma, A., & Al Shawwa, H. (2025). Knowledge-driven economic diversification: Scenario analysis for future trajectories in the UAE.

Mustafa, H., & Al Shawwa, H. (2023). Direct costs of diabetes mellitus in the United Arab Emirates in 2018. International Journal of Diabetes in Developing Countries, 43(1), 1–6.

Mustafa, H., Albaity, M., & Mallek, R. S. (2023). Heterogeneity of investor sentiment, geopolitical risk, and economic policy uncertainty: Do Islamic banks differ during the COVID-19 pandemic? International Journal of Emerging Markets, 2023(1), 1–22.

Umi Kartini Rashid | Marketing Strategy | Best Researcher Award

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Dr. Umi Kartini Rashid | Marketing Strategy | Best Researcher Award 

Senior Lecturer at Universiti Tun Hussein Onn | Malaysia 

Dr. Umi Kartini Rashid is a Senior Lecturer at the Johor Business School, Universiti Tun Hussein Onn Malaysia (UTHM), where she also serves as Head of the Department of Research Excellence and Development and Managing Editor of the Johor Business School Nexus. She holds a Ph.D. in Management from Universiti Utara Malaysia, a Master of Business Administration, and a Bachelor of Commerce and Management from Hitotsubashi University, Japan. With an academic background rooted in management, entrepreneurship, and innovation, her research and teaching have consistently focused on empowering entrepreneurs and advancing business sustainability in Malaysia and beyond. Dr. Umi Kartini has extensive academic and administrative experience, having served in numerous leadership roles at UTHM, including Director of the Student Technopreneurship Centre, Head of the Centre of Business and Development, and Head of the Department of Social Entrepreneurship. Her active involvement in various academic committees and professional programs underscores her commitment to developing future business leaders and promoting excellence in research and teaching. She has also been instrumental in designing and revising postgraduate and undergraduate curricula, including programs in business administration, entrepreneurship, and management. With citation metrics indicating 489 total citations, an h-index of 9, and an i10-index of 8, Dr. Umi Kartini has established herself as a respected researcher whose scholarly work contributes to advancing knowledge in entrepreneurship, digital transformation, and sustainable business practices. Her academic contributions, leadership roles, and passion for developing innovative learning and research environments continue to make a lasting impact on Malaysia’s higher education and entrepreneurial landscape.

Profiles : Scopus | ORCID | Google Scholar| Staff Page | Linked In 

Featured Publications : 

Har, L. L., Rashid, U. K., Te Chuan, L., Sen, S. C., & Xia, L. Y. (2022). Revolution of retail industry: From perspective of retail 1.0 to 4.0. Procedia Computer Science, 200, 1615–1625.

Seman, N. A. A., Jusoh, N. A. Q., Rashid, U. K., & Ramin, A. K. (2019). An analysis of basic accounting practices of microenterprises. International Journal of Engineering and Advanced Technology, 5(5C), 628–637.

Seman, N. A. A., Zakuan, N., Rashid, U. K., Nasuredin, J., & Ahmad, N. (2018). The level of adoption of green supply chain management and green innovation in Malaysian manufacturing industries. International Journal of Research, 5(20), 1556–1572.

Ying, L. J., Te Chuan, L., Rashid, U. K., & Seman, N. A. A. (2025). Social media marketing in Industry 4.0: The role of TikTok in shaping Generation Z’s purchase intentions. Procedia Computer Science, 253, 2176–2185.

Ayokunmi, L. A., Seman, N. A. A., & Rashid, U. K. (2022). The relationship between social media marketing and SMEs performance in Nigeria: A systemic literature review. Journal of Positive School Psychology, 6(3), 8665–8673.