Innovative Research Award
Manju baashini N
Saveetha Engineering College
The Innovative Research Award recognizes research-oriented contributions that demonstrate originality, methodological rigor, practical relevance, and potential value to the advancement of knowledge. This academic recognition profile presents the research identity of Manju baashini N of Saveetha Engineering College, with a subject focus on Digital Marketing Strategy. Bibliographic identity information can be independently verified through the researcher’s persistent researcher identifiers and indexed author profile. [1] [2]
Abstract
The Innovative Research Award profile for Manju baashini N highlights an academic research orientation in Digital Marketing Strategy. The field examines how digital channels, customer engagement, data-informed decision-making, content strategies, platform ecosystems, and emerging technologies influence contemporary marketing practice. Research in this area can connect theoretical marketing perspectives with measurable organizational and consumer outcomes. The researcher’s institutional affiliation with Saveetha Engineering College and persistent identifiers provide a basis for distinguishing the scholarly record from similarly named researchers. [1] [2]
Keywords
Innovative Research Award; Digital Marketing Strategy; Digital Marketing; Marketing Analytics; Consumer Engagement; Digital Transformation; Research Innovation; Academic Research; Marketing Technology; Strategic Marketing.
Introduction
Digital marketing has become an important research domain because organizations increasingly use digital platforms to communicate with customers, distribute content, develop brands, and evaluate marketing performance. Contemporary research in digital marketing strategy commonly considers the interaction between technological change, customer behavior, data, communication channels, and organizational strategy.
An innovative research profile in this field may therefore encompass analytical approaches to digital consumer behavior, social-media strategy, search visibility, content development, customer relationship management, digital advertising, and technology-enabled marketing decisions. Scholarly databases such as Scopus provide structured author and publication metadata that can assist with the identification and assessment of indexed research outputs. [1]
Research Profile
Manju baashini N is affiliated with Saveetha Engineering College, India, with a stated subject-area focus on Digital Marketing Strategy. The associated Scopus Author ID is 57475112600, while the ORCID identifier is 0000-0002-3254-928X. ORCID provides a persistent identifier designed to distinguish researchers and connect their scholarly activities across systems. [2]
Research Contributions
Research associated with Digital Marketing Strategy can contribute to both academic understanding and organizational practice by examining how digital technologies influence marketing planning, customer relationships, communication effectiveness, and strategic decision-making. A research contribution is generally strengthened when it identifies a clearly defined problem, applies an appropriate methodology, presents transparent evidence, and explains the implications of the findings.
Relevant contribution areas may include:
- Development of evidence-based digital marketing strategies.
- Analysis of consumer engagement across digital platforms.
- Application of marketing analytics to strategic decision-making.
- Evaluation of digital communication and content strategies.
- Investigation of technology-enabled approaches to customer and brand management.
These areas align with broader developments in marketing scholarship, where digital platforms and data-driven methods have expanded the range of measurable marketing activities and research questions. [3]
Publications
Publication records should be verified against the researcher’s authoritative indexed profiles before specific articles, journals, publication dates, citation counts, or bibliometric indicators are attributed to the researcher. The supplied Scopus Author ID provides a direct route for reviewing indexed documents and associated citation information. [1]
For academic recognition purposes, relevant publication evidence may include peer-reviewed journal articles, conference papers, book chapters, research reports, and other scholarly outputs that demonstrate a clear relationship with Digital Marketing Strategy. Publication quality should be assessed using the original bibliographic record and the policies of the relevant journal, conference, publisher, or indexing service.
Where a publication has a DOI, the DOI should be used as the persistent identifier for the work. For example, DOI metadata can be accessed through the official DOI resolution system. [4]
Research Impact
Research impact in Digital Marketing Strategy can be considered across academic, organizational, technological, and societal dimensions. Academic impact may be reflected through scholarly dissemination and subsequent research use, while practical impact may arise when research findings inform marketing planning, customer engagement, digital communication, or analytical decision-making.
Impact should be demonstrated through verifiable evidence rather than inferred solely from an award nomination or profile. Suitable evidence may include citations, documented adoption of research findings, collaborations, presentations, implementation outcomes, or other independently supportable indicators. Bibliometric measures such as citations and h-index should likewise be interpreted within the researcher’s field, publication history, and career stage. [1]
Award Suitability
The supplied profile is relevant to an Innovative Research Award because its stated subject area, Digital Marketing Strategy, is closely associated with research on emerging technologies, digital consumer behavior, data-informed marketing, and strategic innovation. Suitability for a particular award should ultimately be determined according to the official eligibility rules, evaluation criteria, supporting evidence, and submission requirements of the organizing body.
For a strong academic recognition submission, the evidence package may include:
- A concise research biography and current institutional affiliation.
- A research abstract describing the central problem, methodology, findings, and significance.
- Verified publication and bibliographic records.
- Evidence of research originality, methodological rigor, and practical relevance.
- Supporting documents demonstrating research impact where available.
The World Business Global Awards is identified as the relevant event in the supplied profile. The official award website should be consulted for current submission requirements and award-specific criteria before publication or submission.
Conclusion
The Innovative Research Award profile presents Manju baashini N of Saveetha Engineering College as a researcher associated with the subject area of Digital Marketing Strategy. The supplied Scopus and ORCID identifiers provide useful mechanisms for scholarly identity verification, while the research domain offers opportunities to investigate the strategic implications of digital technologies and data-driven marketing practices. [1] [2]
Any formal award assessment should rely on verified research outputs, documented contributions, and the current rules of the awarding organization. This approach supports a transparent and evidence-based presentation of academic recognition.
External Links
References
- Elsevier. (n.d.). Scopus author details: Manju baashini N, Author ID 57475112600. Scopus.
https://www.scopus.com/authid/detail.uri?authorId=57475112600
- ORCID. (n.d.). ORCID record: Manju baashini N, ORCID iD 0000-0002-3254-928X. ORCID.
https://orcid.org/0000-0002-3254-928X
- Kannan, P. K., Li, H. A. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22–45.
https://doi.org/10.1016/j.ijresmar.2016.11.006
- International DOI Foundation. (n.d.). DOI Handbook and DOI System. DOI Foundation.
https://doi.org/