Research Excellence Award

Ahed Al-Haraizah is a Jordanian academic researcher and university educator specializing in electronic commerce technology, management information systems, digital transformation, and digital marketing. His academic career has included teaching, supervision, curriculum development, and scholarly research activities across institutions in Jordan, Oman, Saudi Arabia, and the United Kingdom. His scholarly contributions focus on emerging digital ecosystems, e-commerce adoption frameworks, customer relationship management systems, fintech applications, organizational technology adoption, and artificial intelligence-driven business performance analysis.[1]

Abstract

Ahed Al-Haraizah within the fields of e-commerce technology, digital transformation, electronic business systems, and information management. His academic portfolio demonstrates interdisciplinary engagement across digital business ecosystems, customer relationship management, artificial intelligence-driven marketing systems, fintech adoption, organizational technology implementation, and smart city technology acceptance models. Through teaching, research supervision, editorial participation, and international scholarly publication activities, Dr. Al-Haraizah has contributed to ongoing discussions concerning digital innovation and technological transformation in business environments.[2]

Keywords

E-Commerce, Digital Transformation, Digital Business, Artificial Intelligence Marketing, Customer Relationship Management, Smart City Technology, Fintech, Digital Ecosystems, Management Information Systems, Electronic Commerce Technology.

Introduction

The rapid transformation of business systems through digital technologies has increased the importance of research in electronic commerce, digital marketing, management information systems, and technology acceptance frameworks. Academic researchers working in these domains contribute to understanding how organizations adopt technological innovations, optimize digital infrastructures, and improve consumer engagement through data-driven systems. Dr. Ahed Al-Haraizah has developed a research and teaching portfolio that addresses these contemporary developments through applied studies, interdisciplinary collaboration, and higher education leadership activities.

His academic background includes doctoral studies in Business Information Systems and Electronic Commerce Technology at Kingston University in London between 2007 and 2010. In addition, he completed graduate studies in management at the University of Jordan and has participated in academic and administrative roles across universities in Jordan, Oman, and Saudi Arabia. His work integrates business technology systems with digital transformation methodologies and organizational strategy development.[4]

Research Profile

Ahed Al-Haraizah currently serves as Vice Dean of Scientific Research and Assistant Professor in the Department of Management Information Systems at The World Islamic Sciences and Education University in Jordan. His academic profile includes university teaching, graduate supervision, institutional committee participation, research evaluation, and curriculum development activities. He has taught a wide range of graduate and undergraduate courses associated with electronic business infrastructure, customer relationship management, strategic planning, management information systems, digital marketing, social media applications, knowledge management, and e-business technologies.

His research interests focus on digital transformation, mobile business models, digital ecosystems, e-marketing systems, customer behavior analytics, and organizational technology adoption. These research areas reflect emerging developments in global digital economies and electronic commerce environments. His work frequently investigates the interaction between technological innovation and business performance in both public and private organizational settings.

• Ph.D. in Business Information Systems – Electronic Commerce Technology from Kingston University, United Kingdom.
• Research specialization in digital transformation and e-commerce systems.
• Experience in teaching, supervision, curriculum design, and institutional governance.
• Reviewer for multiple international journals and scientific publishing organizations.
• Contributor to interdisciplinary research involving AI, fintech, digital banking, and smart technologies.

Research Contributions

Ahed Al-Haraizah has contributed to scholarly discussions regarding e-commerce technology adoption frameworks, digital marketing performance, fintech systems, organizational technology integration, and consumer behavior analysis. His research publications include studies on smart city technology adoption, digital banking transformation, AI-driven marketing systems, website engagement, and customer buying behavior. Several of his studies have appeared in internationally indexed journals associated with Elsevier, Emerald Publishing, Wiley, and other academic publishers.

One notable area of contribution involves the development and application of the Electronic Commerce Technology Acceptance framework for organizations in Middle Eastern contexts. This work examined technological barriers affecting institutional adoption of e-commerce systems and electronic communication technologies. His research additionally addresses customer market perceptions, e-loyalty mechanisms, digital ecosystems, and organizational effectiveness in banking and service industries.[4]

Recent research collaborations have explored artificial intelligence-driven marketing systems, search engine optimization, fintech strategies for credit risk management, digital banking transformation in Islamic banking environments, and elliptic curve cryptography applications for information security. These publications demonstrate interdisciplinary integration between business management, information systems, cybersecurity, and emerging digital technologies.

Publications

Ahed Al-Haraizah includes peer-reviewed journal articles, conference proceedings, edited book chapters, and interdisciplinary collaborative works related to digital business systems and information technology management.

• “The evolution of consumer trends and business performance through AI-driven marketing: A performance perspective.” Acta Psychologica (2026). DOI:
• “An Extended UTAUT Model to Explain Factors Influencing Smart City Technology Adoption.” Human Behaviour and Emerging Technologies (2025).
• “The impact of digital banking transformation platforms on the profitability and efficiency of Islamic banking.” Journal of Islamic Marketing (2025).

Research Impact

Ahed Al-Haraizah demonstrate engagement with applied business technology problems and evolving digital infrastructures. His studies have examined the influence of digital banking systems, AI-supported marketing, electronic customer relationship management, fintech strategies, and digital transformation models within organizational and consumer contexts. His publication record includes indexed journals and interdisciplinary collaborations addressing both theoretical and practical dimensions of digital business systems.[1]

Beyond publication activities, he has supervised graduate research projects focusing on e-learning readiness, organizational performance, customer market perceptions, e-loyalty, and knowledge management systems. His academic service also includes participation in institutional quality assurance committees, research councils, accreditation initiatives, scientific review activities, and editorial responsibilities for academic journals and publishing organizations.[2]

Award Suitability

Ahed Al-Haraizah demonstrates qualifications aligned with recognition categories associated with digital transformation, electronic commerce technology, and business innovation research. His academic profile combines international research collaboration, interdisciplinary publication output, higher education leadership, digital systems expertise, and scholarly engagement with emerging technological trends. His work in AI-driven marketing systems, fintech applications, digital ecosystems, and technology adoption frameworks reflects sustained contributions to modern business information systems research.

His academic service roles, committee memberships, editorial review activities, and graduate supervision further demonstrate engagement with institutional development and scholarly knowledge dissemination. These contributions support recognition within academic and professional award frameworks dedicated to innovation in digital business and information systems.[4]

Conclusion

Ahed Al-Haraizah has established an academic profile centered on electronic commerce technology, management information systems, digital transformation, and organizational technology adoption. His contributions encompass teaching, supervision, interdisciplinary research collaboration, and scholarly publication activities associated with digital business innovation. Through his engagement with e-commerce systems, fintech applications, artificial intelligence marketing studies, and organizational technology frameworks, he has contributed to contemporary academic discussions concerning digital transformation in business environments.

External Links

• ORCID Profile
  
• Scopus Author Profile
  
• Google Scholar Profile

References

1. Elsevier. (n.d.). Scopus author details: Ahed Al-Haraizah, Author ID 55339356300. Scopus.
   https://www.scopus.com/authid/detail.uri?authorId=55339356300
   
2. ORCID. (n.d.). Ahed Al-Haraizah researcher profile.
   https://orcid.org/0009-0000-9540-0338
   
3. Kumar, Rajendra, Jain, Vishal, Elngar, Ahmed, and Al-Haraizah, Ahed. (2024). Augmented and Virtual Reality in Social Learning: Technological Impacts and Challenges. De Gruyter.
   https://www.degruyterbrill.com/document/doi/10.1515/9783110981445/html
   
4. Al-Haraizah, A., Jawarneh, M., Kumar, R., Khrisat, D. A., & Al Mrayat, O. I. (2025). An Extended UTAUT Model to Explain Factors Influencing Smart City Technology Adoption. Human Behaviour and Emerging Technologies.
   https://doi.org/10.1155/hbe2/3799390
5. id=”ref5″Al-Haraizah, A., & Malik Jawarneh. (2025). Elliptic curve cryptography based light weight technique for information security.
   http://beei2.org/index.php/EEI/article/view/8587