Qinyuan Zhang | Sustainability strategies | Best Academic Researcher Award

Dr. Qinyuan Zhang | sustainability strategies | Best Academic Researcher Award

Dr. Qinyuan Zhang, City university of Macau, China.

Dr. Zhang Qinyuan is an emerging scholar specializing in Green Supply Chain Management, Corporate Social Responsibility (CSR), and Enterprise Digital Transformation 🌱💼. She is currently pursuing her Doctor of Business Administration at the City University of Macau (2022.09–2025.06), building on her solid academic foundation and international experiences. Zhang’s dedication to impactful research is evident in her contributions to high-impact SSCI journals, where she has served as both first and second author alongside distinguished supervisors. Her work focuses on qualitative and comparative analysis methods, aimed at advancing sustainability practices within manufacturing and hospitality industries. 📊🌍 With prior academic exposure from RMIT University and Fujian Agriculture and Forestry University, she brings a unique interdisciplinary lens to management science. She is proficient in academic writing, data analysis, and cross-cultural research collaboration, making her a valuable contributor to today’s dynamic business environment. ✍️📚

Profile

🎓 Education

Dr. Zhang Qinyuan holds an academically diverse and international background 🎓🌐. She is currently pursuing a Doctor of Business Administration at the City University of Macau (2022.09–2025.06), where she is also involved in management systems and operations management as a Teaching Assistant. Previously, she earned her Master of Project Management from RMIT University (2019.09–2021.12), where she gained essential skills in project lifecycle control and strategic planning. Her educational journey began with a Bachelor’s degree in Mechanical Design, Manufacturing, and Automation from Fujian Agriculture and Forestry University (2014.09–2018.06), laying the groundwork for her interest in sustainable manufacturing. 🎯📚 Zhang also participated in academic exchanges, including a stint at National Dong Hwa University in Taiwan (2015.09–2016.03) and Zhejiang University’s International Program (2021.06–2021.08), expanding her global outlook on research and innovation. ✈️🧠

💼 Experience

Dr. Zhang Qinyuan has cultivated a versatile academic and research career focused on advancing sustainable business practices 💼🌍. She currently serves as a Teaching Assistant at the City University of Macau, where she supports courses in Management Consulting Systems and Operations Management (2023–2025). Her role involves curriculum support, academic mentoring, and research facilitation. She also contributed significantly to the Macao Foundation Research Project on green supply chain configurations in the Greater Bay Area, overseeing data collection and report development 📝📈. Zhang’s professional exposure extends beyond borders—through academic exchanges and collaborative research initiatives at institutions like Zhejiang University and National Dong Hwa University, she developed strong capabilities in Qualitative Comparative Analysis (QCA), SPSS, Stata, and Nvivo. Her hands-on experience in both teaching and field research equips her to tackle real-world business sustainability issues with analytical depth and practical insight. 🧪💡

🔬 Research Interests

Dr. Zhang Qinyuan’s research interests lie at the intersection of Green Supply Chain Management, Corporate Social Responsibility, and Enterprise Digital Transformation 🌿📲. She explores how organizations, particularly in manufacturing and hospitality, can transition toward sustainable operations using innovative frameworks and qualitative methods. Her expertise in fuzzy-set Qualitative Comparative Analysis (fsQCA) allows her to evaluate multiple pathways and configurations that drive successful implementation of green strategies 🌐⚙️. She also examines extended producer responsibility (EPR), end-of-life vehicle sustainability, and closed-loop supply chain models under dual uncertainty. Zhang is passionate about translating academic theories into actionable strategies for enterprises facing digital transformation challenges. With strong command of both quantitative and qualitative tools—like SPSS, Nvivo, and Stata—her research aims to support evidence-based decision-making in global supply networks. 📚🔍

🏆 Awards & Achievements

Dr. Zhang Qinyuan’s dedication to excellence has earned her key academic and research achievements 🏅📊. She is a co-researcher in a Macao Foundation-funded project (MF2309) titled “Research on Configurational Drivers of Green Supply Chain Management Implementation in the Hotel Industry of the Guangdong-Hong Kong-Macao Greater Bay Area” (2023.09–2024.09). Her contribution—ranging from qualitative data collection to report drafting—reflects her leadership in research operations. She has also actively participated in international academic programs at Zhejiang University, showcasing her commitment to interdisciplinary growth and internationalization 🌐. As a Teaching Assistant at City University of Macau, she was recognized for her support in teaching and project execution. Zhang’s publications under review at high-impact journals further establish her as a rising scholar in sustainable management. Her award-worthy research activities aim to bridge the gap between environmental responsibility and business performance. 🧠🎖️

📚 Publication Top Notes

Multi-factor Driving Paths of Green Supply Chain Management Implementation in Leading Manufacturers: A Fuzzy-set Qualitative Comparative Analysis.

Exploring the Driving Factors for Green Supply Chain Management in the Hotel Industry: A fsQCA Approach.

Simulation Analysis of “Old for New” Remanufacturing in Closed-Loop Supply Chains.

Co-evolution Mechanism of Green Supply Chain Management: Multi-driver Perspective.

Improving Sustainability of ELVs: Extended Producer Responsibility in China. (Transportation Journal, IF 1.1, SSCI) 

Marc Fetscherin | Medical Tourism | Best Researcher Award

Prof Dr . Marc Fetscherin - Medical Tourism - Best Researcher Award

Rollins College | United States

Author Profile 

Early Academic Pursuits

His currently holding the distinguished Gelbman Family Chair of International Business and serving as a Professor of Marketing at Rollins College, embarked on his academic journey with a steadfast commitment to scholarly excellence. His educational background is marked by rigorous training and diverse experiences across renowned institutions worldwide. With a Ph.D. in International Business from the University of Bern, Switzerland, He augmented his academic credentials through post-doctoral fellowships at Harvard University and research visits at the University of California, Berkeley, reflecting his early dedication to interdisciplinary learning and research collaboration.

Professional Endeavors

His professional trajectory underscores a blend of academic rigor and real-world impact. His extensive work experience spans across esteemed academic institutions globally, including Lucerne University of Applied Sciences and Arts, University of Geneva, and University of Lausanne. Notably, his tenure as a Fellow at Harvard University's Asia Programs and contributions as a Visiting Professor at institutions like East China University of Science and Technology in Shanghai solidified his standing as a leading authority in international business and marketing.

Furthermore, his entrepreneurial acumen shines through his role as the Chief Executive Officer of Bonfort SA, where he leveraged his academic insights to drive organizational success and innovation.

Contributions and Research Focus in Medical Tourism

At the heart of his academic journey lies a fervent dedication to impactful research and scholarship. His research focus spans a wide array of topics within marketing, ranging from brand relationships and consumer behavior to international business dynamics. His prolific publication record showcases his seminal contributions to the academic community, with numerous articles published in top-tier journals such as the Journal of Consumer Behaviour, Journal of Brand Management, and Journal of Business Research. His groundbreaking work on brand relationships and consumer-brand interactions has garnered widespread acclaim and significantly advanced the theoretical foundations of marketing scholarship.

Accolades and Recognition

His outstanding contributions to the field have been duly recognized through a myriad of prestigious awards and honors. His inclusion in Stanford University's top global scientists ranking and the AD Scientific Index attests to his scholarly eminence and impact on the international stage. Moreover, accolades such as the Axiom Book Award for his publication "Brand Relationship Playbook" and the Excellence in Medical Tourism Research Award underscore his multidimensional contributions to academia and industry.

Impact and Influence

His influence extends beyond academia, as evidenced by his leadership roles in professional associations and executive positions. As the co-creator of the Medical Tourism Index and Vice President of the Consumer Brand Relationships Association, he has played a pivotal role in shaping industry standards and fostering collaboration between academia and practice. Additionally, his engagements with esteemed organizations like McKinsey & Company and the Swiss Federal Commission of Consumer Affairs underscore his commitment to bridging the gap between theory and practice.

Legacy and Future Contributions

Looking ahead his legacy as a pioneering scholar and visionary leader in international business and marketing is poised to endure. His relentless pursuit of excellence, coupled with a passion for innovation, ensures that his contributions will continue to shape the future of academia and industry alike. Through mentorship, research mentorship, and continued advocacy for interdisciplinary collaboration, his remains dedicated to inspiring the next generation of scholars and driving positive change in the global business landscape.

Citations
  • Citations            6730
  •  h-index              37
  • i10-index            68

Notable Publications