Rollins College | United States

Author Profile 

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Early Academic Pursuits

His currently holding the distinguished Gelbman Family Chair of International Business and serving as a Professor of Marketing at Rollins College, embarked on his academic journey with a steadfast commitment to scholarly excellence. His educational background is marked by rigorous training and diverse experiences across renowned institutions worldwide. With a Ph.D. in International Business from the University of Bern, Switzerland, He augmented his academic credentials through post-doctoral fellowships at Harvard University and research visits at the University of California, Berkeley, reflecting his early dedication to interdisciplinary learning and research collaboration.

Professional Endeavors

His professional trajectory underscores a blend of academic rigor and real-world impact. His extensive work experience spans across esteemed academic institutions globally, including Lucerne University of Applied Sciences and Arts, University of Geneva, and University of Lausanne. Notably, his tenure as a Fellow at Harvard University's Asia Programs and contributions as a Visiting Professor at institutions like East China University of Science and Technology in Shanghai solidified his standing as a leading authority in international business and marketing.

Furthermore, his entrepreneurial acumen shines through his role as the Chief Executive Officer of Bonfort SA, where he leveraged his academic insights to drive organizational success and innovation.

Contributions and Research Focus in Medical Tourism

At the heart of his academic journey lies a fervent dedication to impactful research and scholarship. His research focus spans a wide array of topics within marketing, ranging from brand relationships and consumer behavior to international business dynamics. His prolific publication record showcases his seminal contributions to the academic community, with numerous articles published in top-tier journals such as the Journal of Consumer Behaviour, Journal of Brand Management, and Journal of Business Research. His groundbreaking work on brand relationships and consumer-brand interactions has garnered widespread acclaim and significantly advanced the theoretical foundations of marketing scholarship.

Accolades and Recognition

His outstanding contributions to the field have been duly recognized through a myriad of prestigious awards and honors. His inclusion in Stanford University's top global scientists ranking and the AD Scientific Index attests to his scholarly eminence and impact on the international stage. Moreover, accolades such as the Axiom Book Award for his publication "Brand Relationship Playbook" and the Excellence in Medical Tourism Research Award underscore his multidimensional contributions to academia and industry.

Impact and Influence

His influence extends beyond academia, as evidenced by his leadership roles in professional associations and executive positions. As the co-creator of the Medical Tourism Index and Vice President of the Consumer Brand Relationships Association, he has played a pivotal role in shaping industry standards and fostering collaboration between academia and practice. Additionally, his engagements with esteemed organizations like McKinsey & Company and the Swiss Federal Commission of Consumer Affairs underscore his commitment to bridging the gap between theory and practice.

Legacy and Future Contributions

• Citations            6730
•  h-index              37
• i10-index            68

Notable Publications

• The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study
• Exploring masstige brands' antecedents and outcomes
• Analyzing the influence of celebrities’ emotional and rational brand posts
• The effects of brand relationships on justice perceptions in service recovery
• Brand Hate Internationally: A Validation Study from Slovenia